Government & Public Services Case Studies

BIC-Code

Key Aims: Raise awareness of the BIC code database & through complex integration with Salesforce allow people to register and look up BIC and LoCodes

Platform: WordPress CMS

Success/Impact: High level of usability, high level of measurability and understanding of their audiences

Feedback:

I would like to express my appreciation to everyone involved for their hard work and in some cases, very long hours, in making this project a success.  I have been involved in quite a number of software launches, and it really is extraordinary what we have accomplished in such a short period. Thank you all for your dedication and excellent support of the BIC”

BIC

Project: Website redesign, build & integrate with Salesforce

Website: https://www.bic-code.org/

Key Aims: Raise awareness of the BIC code database & through complex integration with Salesforce allow people to register and look up BIC and LoCodes

Platform: WordPress CMS

Success/Impact: High level of usability, high level of measurability and understanding of their audiences

Feedback:

I would like to express my appreciation to everyone involved for their hard work and in some cases, very long hours, in making this project a success.  I have been involved in quite a number of software launches, and it really is extraordinary what we have accomplished in such a short period. Thank you all for your dedication and excellent support of the BIC”

North Norfolk District Council

Assets/Activities: Advertising on Facebook

Impact

  • Through targeted segmentation, a range of adverts with relevant imagery and content were set up
  • Click through rate of over 4%
  • Reached 16,000 targeted people
  • First sports session sold out within a week – before any of the traditional media had even gone to print
  • Small budget but big success campaign delivery
  • Ongoing client