- Free Introduction To Google Analytics
- Why Campaign Tracking Is So Essential
- How To Set Up & Start Using Google Analytics Effectively
- Measuring Conversions With An Easy Methodology
- How To Interpret The Google Analytics Dashboard
- Limited Spaces Available
- 1 Hour Session Delivered Online
- Exclusively Available To Ambitious Business Owners & Marketers Committed To Growth
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Why Choose SocialB?
– First-hand experience from a company who works in digital for global brands
– Small group size ensuring you’re heard and can keep engaged
– Session run by an Expert Tutor experienced in Global Digital Marketing
– Highly actionable & interactive learning live online
– Post course support included
– Highly qualified & accredited global digital marketing agency
– Course content provided in PDF format
– We can deliver this course internationally upon request
What Will I Take Away From The Course?
This limited capacity online course is designed to provide expert knowledge of Google Analytics to small & medium sized businesses with a commitment to long term growth.
Google Analytics is a free and powerful tool for reporting on and understanding your website traffic and where it comes from. This beginners course will equip you with key pointers for implementing Google Analytics and begin harnessing the information available to you with GA.
Have you set up your Google Analytics account correctly? Do you use the platform but wish you knew more? Perhaps you use GA regularly but need to brush up on your reporting and conversion skills; then you will find this session a great first step into you understanding the wider opportunities on offer within Digital.
It is important to understand your customers behaviour and implement an effective strategy to see results for your business, this course provides you with the fundamental tools to be able to do this.
Course Programme
An Introduction to Google Analytics
- Why Use Google Analytics?
- What GA Tells You & Why You Need to Know
- How to Set Up an Account
- How to Install Analytics on Your Website?
- Starter Essentials – Excluding Your IP Address
Start Using Google Analytics Effectively
- An Introduction to The Key Metrics and Dimensions
- Traffic Sources – What You Need to Know
- An Introduction to Campaign Tracking
- Analytics Overview – Audience, Acquisition, Behaviour, Conversions
Why Website Reporting Is Essential
- What Qualifies as A Conversion Goal
- Setting Up & Tracking Your Conversion Goals
- Why Conversion Goals Are So Important
How to Use the Google Analytics Dashboard & Google Analytics
How to Use the Google Analytics Dashboard
- How to Navigate the Dashboard
- How to Customise the Dashboard
- Sharing Your Dashboard
- Creating & Adding Widgets
Google Analytics Hints & Tips
- Know What You’re Measuring & Why
- Linking Google AdWords to GA
- Google Search Console
- Question & Answer Opportunity
All attendees receive a digital copy of the course.
Delivered as a one time only live online session this is an opportunity not to be missed (you will have access to the recording if you can't attend or want to refer back to any learnings).
This is an In House / In Company Training Only
If you have a team of individuals who would benefit from this training, we can deliver this course exclusively for you and your team. We can deliver the course exactly as it is described (off the shelf) or we can tailor the course content for your team.
Off the shelf training means…
Course content is delivered as described (no tailoring or new content added) however all attendees would complete a Pre-Course Questionnaire so our trainer can understand your individual goals and objectives before the course begins.
Tailored training means…
We would adapt the course content including the examples, case studies, activities and length of time spent on certain topics so that it is completely tailored to your needs. As above, we would also ask all attendees to complete a Pre-Course Questionnaire to understand individual needs and goals before the training starts.
Is In-House Training Right For You?
– In-house training can be more cost effective if you have three or more team members you’d like to train.
– When delivered in-house, the training would be solely applied to your business and your context.
– In-house training is a great opportunity for team members to work together, collaborate, and help and support each other throughout the process.
– When delivered online we record all of the training sessions – these recordings are a valuable training asset for any new team members or to refer back to in future.
If it’s just for your team, we can deliver the course online or in person in your office. Our recommendation for online training is to deliver the course over 6 x 2-hour sessions, or alternatively to deliver the course in person, we would recommend splitting it over two full days training in your office.
This is our recommendation, but with an in-house project we would work with you to find the most productive and effective way to deliver the course based on your needs.
Some of our clients
Any questions?
Send us a message
Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk
