Google Trials AI-Generated UK Search Results ‘Language models are the future of search engines’ – if you are abreast of the ever-growing conversations surrounding artificial intelligence you will have undoubtedly encountered this idea, along with the arguments to the contrary. Many raise issues with models such as Chat-GPT being used as search engines, citing their […]
Many of us are unsure as to which uses of artificial intelligence are actually useful, but often we are only looking at content generation and not beyond to the many genuinely useful tasks in marketing strategy AI can aid with. In this blog, we have put together a list of some uses outside simple content […]
If your customers are on LinkedIn then your team needs to be as well but how do you balance the personality of your team members with the need to build a professional brand? In this article, we’ll show you how you can support your team to improve their LinkedIn presence and support you in building […]
The New LinkedIn Update That Could Keep Quality Posts Performing for Months Broad reach and vanity metrics. Those are what LinkedIn cited as old news in a recent algorithm update announcement. In a similar trajectory to Google’s user-first policy, LinkedIn is setting out to boost quality content that connects with niche audiences and keep it […]
Are you a Marketing Manager with budget leftover for the remainder of your financial year? It goes without saying, you want to make a wise investment but you need to do that pretty quickly. Read on for tips on assessing your needs and identifying your best options. First, let’s do a little brainstorm: What […]
Google Tests AI-Powered Local Business Search on Maps Google has been dipping its toes in a whole host of new features recently, aimed at streamlining search – such as their recent ‘Circle to Search’ addition. They are also aimed to keep users on Google away from other platforms like TikTok which may have an emerging […]
Digital marketing moves fast. In our 15 years as an agency we have seen trends come and go, (and some return) and there have been countless changes. To support our clients, we have to stay on top of the changes and trends we see now and in the future. In this blog, we share some […]
At the start of January, we made a decision to effectively suspend our X account, other than for training purposes, and to stop tweeting. We’re not the first user to make that decision and I’m sure we won’t be the last but for a digital marketing agency, it’s a big deal. We’ve actively tweeted since […]
At the start of January we made a decision to effectively suspend our X account, other than for training purposes, and to stop tweeting. We’re not the first user to make that decision and I’m sure we won’t be the last but for a digital marketing agency it’s a big deal. We’ve actively tweeted since […]
Over the past couple of years and more prominently in 2023, there has been a rise in marketing hacks and SEO heists that promise a quick win. In reality, we have seen that these practices don’t pay off. Whilst they may result in short-term vanity metrics, marketing this way means consumers simply won’t buy it […]
Sessions every Thursday & Friday
Sessions every Thursday & Friday
Sessions every Thursday & Friday
Threads App Experiments with Hashtag Integration for Trending Conversations In a somewhat under-the-radar post-launch phase, Threads seems to be adapting to changing trends and exploring new features. Recent insights into the app’s back-end development suggest that Threads is gearing up to introduce hashtags. This move could potentially enhance the user experience by providing an additional […]
