Some say it’s a science, others say it’s an art, but whatever the definition, SEO (search engine optimisation) is key to any smart business that wishes to increase their website rankings on Google, and driving more traffic.
There are lots of factors to consider if you’d like to boost your positioning on search engines and lots of techniques, but here are 10 quick SEO tips you can and need to implement today:
Have great content
The sentence “content is king” exists for a reason. Having great content on your website is appealing to your audience and can get you more traffic.
Be sure to have well-written and unique content that will focus on your primary keyword or keyword phrase.
Have fresh content
If having great content is king, then having fresh content is queen. Search engines love new content, so make sure you update your site (for example your blog) with new content on a daily or at least on a weekly basis.
Content freshness adds relevancy to your site in the eyes of the search engines.
Have a keyword focused title tag
Make sure you have a unique, keyword focused title tag on every page of your site. When writing your blog posts, optimize your post title tag independently from your blog title.
Do internal linking
Link building is not only external, you should do internal link building too.
If you mention a keyword in your text that also has its own web page, you should insert a link to the page in question.
Get good authoritative links
Instead of focusing on getting many links on external websites, focus your effort on getting one good link on an authoritative site. When link building, think quality, not quantity.
Use captions with your images
Use captions with your images, place keyword rich captions with your images.
Add links to emails and newsletters
Other websites are not the only place to add links to your website. Add valuable links in the form of e-mail communications such as newsletters and zines.
Focus each page on a single keyword
Less is more, so give each page a focus on a single keyword phrase. Don’t optimize the page for several keywords at once; it makes life much easier for search engines and visitors too.
Connect with industry influencers
Identify and connect with industry influencers, creating strong relationships with them.
Creating relationships and delivering great content might get you links on their authoritative sites.
Use social media
Social media and SEO walk side by side. Make sure you include keywords and links in the content you deliver in your social media networks.
And if you’re not investing in social media, you’re losing a great marketing and SEO opportunity.