One of the major goals on social media is for users to share your content, so that it travels over to other profiles, attracting and reaching a wider audience. On Twitter, this means that your tweets are indeed being re-tweeted by other people.
The best way to do this is make sure that your tweets are relevant and interesting to your followers, so it breaks through the “noise” of their feeds.
Here are 10 Twitter tips to make sure that your tweets travel online:
1. Use images
Tweets with images are 94% more likely to be retweeted.
It catches people’s attention much more easily and quickly than just text, so a well-places image on their Twitter feed is more likely to draw retweets.
The right dimension for displaying images on Twitter is 440 by 220 pixels.
2. Choose the right hashtags
Given that you only have 140 characters available to write a tweet, you need to carefully choose which hashtags to use.
One or two relevant hashtags is more than enough for any tweet, more than that can be really annoying.
You can use capital letters to enhance certain words like for example #SocialMedia.
3. Be human
Write your tweets like there’s a real person behind them, not an automated robot .
Be friendly, ask questions, have a sense of humour, be spontaneous. People connect to people, not to tweets.
4. Create and share valuable content
This is obviously a key thing to get your tweets retweeted.
Make sure that your tweets are always interesting, relevant and create some kind of value to your targeted audience.
5. Share quotes
Quotes are huge on Twitter, especially the ones that are motivational or inspirational.
Make sure they’re relevant to your specific industry though. For example if you work in the recruitment industry, share quotes related to finding the right job or having a fulfilling career and life.
6. Shorten your links
Because you only have 140 characters on Twitter, you need to shorten your links.
Tools like Bit.ly or using Hootsuite help you do just that, and these are trusted names for shortening links.
7. Tweet at peak times
It’s important to know the peak times where your followers are on Twitter interacting.
Even if you don’t post much the rest of the day, you need to post at these times if you want your tweets to be seen and shared.
8. Ask to RETWEET
Actively ask your followers to retweet your content. Add “RT” or “RETWEET” to your tweets so you give them a clear call-to-action for them to share your content.
A good way of doing this is to share an opinion about a specific subject and ask people to retweet if they agree.
9. Curate great content
Make sure your also take time to search great content to share, from influencers, bloggers, magazines, etc.
This is a great way to deliver value to your followers and increase the chances of being retweeted.
10. Mention influencers
If you’re doing the above tip and sharing a piece of content written by an influencer, why not tweet their handle?
This is a great way to increase shareability and also get yourself noticed.
This is a really great thing to do if your tweet or the content you are sharing adds something to the discussion.