Market research can be a costly and time-consuming process. Social media provides a cost-effective and in-depth tool for gaining insights into your customers, market, brand appearance and other important aspects of market research.
Market research and social media is a winning combination — whether you’re it be problem oriented market research or gathering routine market intelligence.
To help you there are many market research tools available. These 10 have caught our eye:
1. Typeform – free
Typeform specializes in intuitive survey experiences.
It shows viewers one form field at a time and you can include multiple choice image options and set up awesome visuals and interactive elements. It’s great for gathering feedback and you can always share a survey link on your social media accounts, getting direct insights from your followers.
2. Google Insights Databoard
If you need information on how search ads increase brand awareness or how “showrooming” affects purchasing behaviour. Google’s Insights Databoard offers interesting insights into how people browse and buy.
The most-used survey tool, Survey Monkey is a powerful tool for creating in-depth surveys that will help you gather information about your market and consumer preferences.
This tool has many different features you can use for surveys of all sizes: from a quick and simple two question survey to huge and robust surveys sent out to thousands of recipients.
Survata is a form-building tool where you can determine a target audience.
With Survata you create the survey and the tool finds people to take it, based on your chosen demographics.
It also employs people to review your survey questions so if you’re not a trained market researcher you can still get good quality, actionable answers.
This is an interesting survey concept: send a one-click, one-question email survey to your audience.
This tool has a simple drag-and-drop interface and it is a great experience for survey takers whether on desktop or mobile.
7. User Testing
User Testing provides video of real people sharing their feedback as they go through your website, app or social media pages.
Temper is a tool that allows you to collect feedback in a very simple way.
It asks a reader to click on a smiley face to relate their feelings on a topic. Your questions can be on a webpage, blog post or email footer, anywhere you decide it can be helpful to get some quick feedback from your customers.
9. Up Close & Persona
If your goal is to know the profile of your audience, this tool asks a host of great questions for getting to the core of what motivates your customers and which factors influence their behavior.
Userlytics provides a platform where you can do testing of videos, mobile apps, display ads, and much more.
It performs both a webcam and a screen recording where you can compare the user answers with their reacting caught on video so you’re able to understand how people are really interacting your creative content.
Are you in the market research industry? Do you use any of these social media tools? Let us know in the comments below or tweet us @SocialBuk