Designing an e-commerce website is big business.
Like any website, an e-commerce site needs to be attractive and aesthetically appealing to the targeted audience, but at the same time, it is essential to showcase the products. This requires high-quality visuals as well as enlightening product information to encourage buyers to place their order.
The other vital ingredient of any e-commerce website is the ability to navigate the site intuitively whilst leading the customer all the way to the shopping basket. The design of a website needs to grab visitors from the moment they land on a site but the content and shopping experience is what will ensure they stay on the site and make a purchase.
If you’re about to launch a new e-commerce website or in the process of redesigning your current site, take a look at these top 3 e-commerce websites that have got their content and design spot on:
Previously Appliances Online, ao.com have built their website knowing exactly who their target audience is and then using the power of social media to market it. Their navigation guides you through the myriad of brands, options and prices leading you to product pages. These product pages display close up photos, a video demonstration, indepth and quick reference discriptions and of course the customer reviews. Along with fast delivery options, ao.com offers visitors an easy buying experience.
Schuh have perfectly aimed the design of their website to appeal to their brand conscious audience. When selling their products, the look and style of each product is a major factor in clinching the sale, so Schuh have ensured their images are a mix of close ups, views from different angles and a 360 view. Schuh also get a lot of other things right, giving an average size rating, photos of colour options, reviews, many delivery/collection options and it is all backed up with Live Chat.
Shwood has a fully responsive e-commerce website that makes great use of video to entice the buyer to learn more about their range of sunglasses. The home page features no less than three different videos to choose from. The site also shows stunning photography which allows their sunglasses to truly stand out. Great e-commerce website design, content and products will get visitors to buy but good customer service and on delivery and returns will get customers to come back.
Great e-commerce website design, content and products will get visitors to buy but good customer service and on delivery and returns will get customers to come back. Have you noticed any other great e-commerce websites? Why not share them with us in the comments below, or tweet us @SocialBuk
We’ll help you determine the most effective digital marketing plan for your business.