3 Reasons Website Speed Matters

SocialB Digital Marketing Blog Last modified: 01 Nov 2017 by Shima Khanea

Everyone has been there, we go on a website and it’s loading really slowly…We lose our patience and leave without hesitation and navigate back to the Google search results and look for a website that is more user-friendly. Website speed is important to your audience, not only do you need to attract their attention but you need to keep them interested enough to stay on your website but if you have a slow website, you will potentially lose the chance to convince your visitors about the products or services you offer. We’ve listed 3 reasons why website speed matters for your business.

1. Improve Your UX (User Experience)

In general, most people don’t have a lot of patience and our attention span has reduced as most things work so quickly online now. On average, our online attention span is about 8 seconds and it’ll continue to drop so if you want to reach your audience and keep them interested, you’ll have to ensure you reach them as quickly and efficiently as possible. If your website loads slowly, it’s safe to say you won’t complete the task of reaching your audience quickly. If you don’t meet their expectations, a large chunk of your visitors will leave your website all together and not return. This habit is increasing more for mobile users who make up the majority of your audience. Always make a great impression and make sure they remember you in a great way, how to start that off is by having a website which loads fast.

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2. Up Your SEO Game

Your rank on Google and other search engines will be affected by how your pages load. Google, in particular, takes in account how quickly pages load in their effort to optimise its users’ experience. To put it simply, Google’s main goal is to give its users the most relevant search results they can. The relevance doesn’t just depend on the content, this also includes the UX (user experience) after a searcher clicks on a link to a website. By optimising and improving the experience for your website users and visitors, it will help make a positive impact on your search engine optimisation efforts (SEO).

3. Conversion Rate

By not improving your website speed, your conversion rate could be affected. Amazon found this out the hard way when their page load time was increased by 1 second, this resulted in the company losing about $1.6 billion in global revenue. Depending on the size of your company, the impact could vary and potentially not be that drastic. In order to protect your revenue and keep the conversion rate up, you need to keep your visitors happy and interested, one way to help you is by speeding up your website.


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