It’s time for the second annual Small Business Saturday on the 6th December. After it’s great success in the US and a fantastic transition to the UK last year, Small Business Saturday aims to increase consumer awareness and encourage them to support and spend with their local businesses rather than the large national stores.
Last year in the UK, over £460 million was spent in small businesses on the day and the event gained over 1.5 million Facebook views, with #SmallBizSatUK trending top 3 all day.
So how can you as a small business owner take advantage of this event by using social media?
Here are 3 top tips that you can implement today:
Use the Hashtag
#SmallBizSatUK is, again, the main hashtag on Twitter, Google+ and Facebook, being used by the FSB, many councils along with other brands.
So if you’re not taking advantage of the hashtag you’re missing a big chance to be found by many users that are looking into this campaign which is backed by American Express, as advertised on TV. Start adding #SmallBizSatUK to some of your updates that are related to this event so you can increase your visibility and reach a wider audience of potential consumers.
Tell people in your store
Tell people who visit your store that you are on social media (maybe give them a little flyer/business card or add it to your receipts) and encourage them to follow and support you online too. The key to people following and supporting your business on social media is having a great reason to do so.
Depending on the nature of your business, here are some suggestions as to why they should follow you:
- Offer freebies or special offers with the hashtag #SmallBizSatUK plus your location eg. #Cambridge
- Put billboards, posters or blackboards with a message that attracts your customers – they may even take a photo of a great product in your store and tweet about it!
- People often support local businesses as they are experts in their product/service so think about sharing a snippet of information or a hint / tip
Search and engage in the conversations
The buzz around the first Small Business Saturday event in the UK is getting bigger and bigger online with many conversations going on around it. Therefore, a good idea is to search for those conversations, participate and engage in them. You can use the hashtag #SmallbizSatUK or even search on Google.
So, besides writing your own updates with the hashtag, you’ll be responding and commenting on other people’s updates related to the event. Social media is all about interacting and engaging with people and other local businesses and this can make a big difference in brand awareness for you and also reaching a wider audience.
Are you a small business participating on Small Business Saturday? Visit the website http://www.smallbusinesssaturdayuk.com/ for details and to sign up for a free page. Let us know which activities are you doing to promote it on the comment section below at @SocialBuk