3 Steps To Transform The Way You Use Pinterest

SocialB Digital Marketing Blog Last modified: 17 Mar 2014 by Carla
Hints & Tips

If your social media strategy doesn’t include Pinterest, we highly recommend that you get to know a bit more about this platform that just keeps on growing and at 70 million users, there’s no end in sight to its growth anytime soon.

If you however, have taken the plunge into Pinterest but are still a bit unsure how to use it or not seeing many results, keep reading and consider implementing these next 3 steps because they’ll totally transform the way you use Pinterest for marketing your business:

  • Change the order of your boards to match different seasons and goals

Many companies are not aware that they can re-order their Pinterest boards. And this can have a huge impact in the way you present yourself.

You can have boards that are more relevant and have more impact on a certain time of the year so you can rotate them as the weather changes. For example Christmas products shouldn’t be the first board to show when it’s summer time or summer recipes aren’t quite the comfort food your audience is looking for in the middle of the winter. Your business focus and goals can change and it makes more sense to not show certain boards at the top.

As any social media platform, Pinterest should not be set-in-stone and you should be able to change the order of your boards to serve your goals.

  • Use rich pins

Rich pins are pins that include more information that just a picture.

There are five types of rich pins:

Article pins include the headline, author, story description and link

Product pins include real-time pricing, availability and where to buy

Recipe pins include ingredients, cooking times and serving info

Movie pins include ratings, cast members, and reviews

Place pins include an address, phone number, and map

Rich pins are a great idea because they stand out when people are searching for things on Pinterest and can really help you drive sales especially if you have an e-commerce store.

Rich pins come from specifically validated sites, but you can apply to add rich pins from your own website as well (handy if you’re selling products).

  • Have fun or inspirational boards

If your company’s Pinterest profile has only boards related to your products or services, it’s about time to go a little further and have other types of boards that can help you reach a wider audience.

Fun and inspirational boards are a huge success on Pinterest and a sure way to get the attention of more followers. With these boards, you can create your own fun and inspirational pins, as well as re-pining from others, which is a great compliment on Pinterest and a great way to catch other’s attention.

People love to laugh so you can create a board with funny quotes for example. Or find out what motivates your audience and create a board and pins that inspire them to take action. Just make sure though that your fun and inspirational boards are still relevant and in tune with the type of business you are. For example, if you’re an interior design business you can have famous designer quotes for inspiration or if you have a pet store, creating a board with funny animal faces. The only limit is your imagination!

These are 3 easy Pinterest steps that you can implement today and can have a huge impact on your Pinterest marketing. Let us know in the comment section below which step you’re planning to implement first.

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