Google My Business is a free tool that allows you to show your business listing on local searches in Google Search and Google Maps. To reach out to your potential customers at all times, it is important to keep your listing accurate and relevant.
Here are a few tips to help you optimise your business listing on Google.
Your Google My Business listing should show your most up to date information in the search listing. If this is not the case, you are losing out on valuable potential customers who might head over to your nearest competitor instead. Make sure your business name, address and telephone number are accurate and your business hours are reflected correctly on the listing. If not, you need to update these on priority.
Google My Business offers features like photos and reviews which can be used to enhance your listing and make a good first impression on local searchers. Photos are a great way to showcase your bestsellers, your actual store, brand assets like logos and anything that will help the potential customers to identify your business easily. Regular updates to photos may help you showcase your relevance and hence indirectly help in boosting your rankings.
Reviews are a great way to receive feedback. It is very important to monitor your reviews closely and respond to them. You can also encourage your customers to leave you reviews via your email campaigns. Although negative reviews are not something you wish to see, how you respond to them will indicate how you treat your customers. The negative reviews and your responses are visible to everyone and hence you need to deal with them effectively rather than just ignoring them.
Insights give you a lot of useful information to understand how your customers are interacting with your business listing. You can track customer searches, photo views and clicks, calls, requests for directions, website views and other such interactions that were initiated via your listing. You can use these insights to create reports using various filters available for generic or specific metrics as needed for your business.
Are you using these features yet? How have you optimised your business listing on Google? We would love to hear from you in our comments section below.
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