Social media marketing today involves a great deal more than just adding a post or tweet and each aspect from content to advertising to lead generation, plus social listening and monitoring analytics all takes time and budget.
Whether you have a full time role within social media or your job incorporates aspects of social media, juggling the many hats you need to wear as a social media manager takes its toll. Take a look at these tips and see if they can help you simplify your social media management.
1. Social Media Tools
There are many social media tools that you can utilise to help manage the social media load. One of the most popular is Hootsuite, and very much a trusted giant among social tools. It’s well known and liked for its social listening tools and RSS feed capabilities for multiple social networks. Hootsuite allows you to connect with more than 35 popular social media apps.
It also has analytic features and reporting which is another added benefit. While Hootsuite is free for personal use there is a Pro version with an affordable monthly option, along with custom pricing plans if required.
Tweetdeck is a handy tool if you just use Twitter, and is a web and desktop solution to monitor and manage your Twitter feeds with filters to focus on what matters. You can also schedule tweets and stay up to date with notification alerts for new tweets.
2. Social Media Strategy
While social media tools help you implement and monitor your social media, without a social strategy you’ll find yourself scrambling around for content and posting randomly just to tick a box. It is essential that you plan your social media content and posts to ensure you can tweak content across the different platforms and promote a consistent and co-ordinated approach.
You should also liaise with other members of staff or departments on any marketing campaigns running or promotions and plan your social media to have the greatest impact and engagement.
3. URL Shorteners
A URL shortener is an essential tool for Twitter with their short posts and limited characters, but also handy to make other posts more readable and more likely to engage rather than bore readers.
Google have their own shortener Goo.gl, and Bit.ly is a url shortener and click reporting tool all in one, tracking clicks to help you understand how well your content converts traffic to your website.
If you use Hootsuite, the Ow.ly shortener lets you connect with Hootsuite and you can get deep analytics with each link you share.
Social media can be pretty overwhelming sometimes and time consuming, whether you are running an agency or managing your company’s social media accounts. The to do list goes on and on….creating content, scheduling posts, engaging with followers, repurposing content, sharing others’ content…and so on.
By using social media tools and a co-ordinated social strategy you will improve what you are already doing and simplify social media management for your business.
If you feel you could benefit from more advice, take a look at our range of social media courses which can help beginners to social media managers.