Using videos and YouTube in your social media marketing is nowadays a great way to attract and connect with your customers.
In addition to being the Internet’s main source for uploading videos, YouTube is also one of the most successful platforms for gaining exposure and connecting with your audience trough sharing videos that deliver some sort of value to them.
The idea behind using YouTube in your social media strategy is not just for people to watch your videos and forget about you. You want people to start following you, to come back to watch more, to connect with you and share your content.
In this post, we’re going to look at 3 ways to successfully connect with your customers on YouTube:
1. Always deliver valuable content
Original and unique content is key on every social media channel and it’s no different on YouTube.
Besides being original and unique, it needs to be engaging and it needs to deliver some sort of real value that appeals to your customers. In other words, great high-quality content that is valuable generates a great deal of discussion and interaction and connects you with your customers.
Depending on the nature of your business, you can create videos around how to solve common problems, tutorials, interviews with industry leaders, real testimonials from happy customers, show events or the behind-the-scenes at your company, how new products work, or even something funny that makes your customers laugh.
The sky is the limit when it comes to your creativity, as long as you provide real value.
A great way to engage with customers in your videos is to end them with an open question that prompts viewer comments and offering an incentive for responses.
2. Interact with your audience
Posting a video on YouTube and never come back is one of the worst things you can do.
And one of the best things you can do is to respond and comment on every comment left by a viewer. YouTube is a social media channel just like any other so it lives and breaths interaction.
By responding to your viewers you’re connecting to them and showing you’re your brand really cares about their customers.
Checking your comments and interacting is also a great way to see what videos attract most viewers to your channel and what they’re looking for that your channel provides, so you can starting to see a pattern and start to deliver more of a certain type of content.
3. Share your videos everywhere
Most surely your social media strategy is not just about YouTube and you’re present in other channels like Facebook or Twitter and also have your own website.
A good idea to connect with your customers is by sharing your YouTube videos in all these other places. You can share your videos on Facebook, Twitter, LinkedIn, on bookmarking sites like Stumbleupon and also embed your videos on your website or on emails and newsletters.
This will not only draw more viewers but you can also generate more feedback and interactions and get more followers on your YouTube channel.
Over to you
Are you currently using YouTube to connect with your customers? Share your experience with us in the comment section below.