Easter is a great time to market your special offers and promotions to your online customers. Here are some tips from SocialB to help you plan your Easter marketing campaigns online.
Targeted PPC Campaigns to advertise your Easter special offers are a good way to reach out to a wider audience in a short span of time. If your ads are compelling enough, and your special offers are advertised for a limited time period only, last minute shoppers can be tempted to click on them and make an impulse purchase decision.
Easter provides the perfect opportunity to engage with your followers on social media. Competitions are an ideal way to create a buzz amongst your followers. Everyone is on the look-out for a distraction during the holidays and if you come up with an innovative competition idea, people will be more than willing to participate to win some Easter goodies.
Blogging enables you to engage with your website audience. If you are a retailer, you can blog on “How-To” articles for Easter. Easter recipes or fun things to do this Easter are other good topics to increase engagement. Look at trending topics for Easter using tools like Google keyword planner and blog on these topics to build your traffic.
You need not sell chocolates or flowers to succeed in your email marketing for Easter. You can easily tweak your emails to signify the onset of Spring which coincides with Easter. If you are into home furnishings, you can email about your spring designs.
Easter is also a time where some families plan for short holidays with the kids. If you are a travel company you can plan special holiday deals for Easter and use these in your email campaigns. You can always send out emails about your Easter Sales and promotions, however, limited editions products are a much better way to reach out to shoppers. For example, a special Easter fashion lineup could be emailed to your customers.
There is a lot you can do for the Easter weekend to engage your online audience. What have you planned for this holiday season? We would love to hear from you on our Twitter page.