Christmas is just around the corner and if you have left your holiday season email marketing to the last minute, fear not, you still have time to tweak your email campaigns to improve your conversion rates. Here are 4 tips from to help you get organised so that your emails are all optimised and ready to go for the holidays.
Subject lines are crucial. They can make or break your email. With inboxes being inundated with holiday emails from different brands, your email subject lines need to be attractive enough to convince the subscriber to click on it.
Add some cheer to your subject lines with festive text or emoticons. It is a great time to add snowflakes, Christmas trees or even Santa to establish the holiday connect with your subscribers and help boost conversion rates.
Shoppers are on the lookout for good deals and offers in the holiday season till the very last minute.
Give them an irresistible offer. It could be a discount or cash back or free shipping. Whatever it is, the offer has to be compelling enough to make them want to consume your email.
With an increasing number of people reading emails on their mobile devices and using smartphones and tablets for shopping and browsing the internet make sure that your holiday email is optimised for mobile.
If mobile isn’t part of your email marketing strategy yet, it is time to up your game.
Use mobile-friendly templates and fonts and stick to short and engaging email messages. To ensure a good end-user experience, make sure you test and preview your emails across multiple mobile email clients.
Your regular email schedule might need tweaking for the holidays. It could be that you need to send out emails in the afternoon or later in the evenings or even on the weekends if required.
Look at historical data to see what worked best for you in the past. If you do not have any past campaigns to look at, analyse what works for you, this time, to help you with scheduling for future holiday campaigns.
With these last minute email marketing tips in your goody bag, we hope you have a merry time planning and optimising your holiday emails for better conversion rates.
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