Communicating with your customers is what content marketing is all about and getting your message across via all the channels available today is essential. Email marketing remains a strong tool to connect with your audience.
Here are just 4 reasons why you should be emailing your database of customers to maximise your chances of winning their business, before the competition does!
1. To Generate Business
This is the number one reason why you should be emailing your customers both new and existing. Email marketing either as a newsletter or targeted product email is a direct and easy way to communicate your message to customers and generate business.
Emails are personal and go directly to the customer’s Inbox, unlike social media where customers can miss your post.
2. Targeted & Relevant Emails
If your database has information about what customers have bought then you can target products to those particular customers. As they have already purchased from you before they now trust you and when you recommend or present your other products as solutions they will listen. You can also make customers aware of new services as they become available and keep them up to date with your range of products.
Personalising emails to include the name of the customer is good way to connect and makes them feel important and much more likely to read the email than press the delete button. By ensuring your emails are timely and relevant to your audience increases the chance that the email will be opened and not considered ‘junk’ or ‘spam’.
3. Build Relationships
According to research communicating with your customer once every three months helps to maintain the relationship. Trust is the foundation that lasting relationships are built on and when a customer trusts you, your company and the advice given they will become a repeat buyer.
Emailing your database of customers should be done on a regular basis and add value with interesting articles, offers and news – not just when you want to sell them something. Don’t send emails for the sake of it though; make sure you have something to say that it worthwhile and useful to them. If you find you are getting lots of ‘unsubscribe’ requests, then take a look to see if you are emailing your database too much and try changing how and what you present in the emails.
4. Email Marketing is Cost Effective
Direct marketing can be expensive when you add up the costs of designing, printing and postage costs. Telemarketing is a minefield and savvy buyers will generally not give sales calls the time of day. Email marketing is extremely cheap to generate, free to send and reaches a large audience at the press of a button. You can create campaigns quickly when they are needed and get your message out there in a timely and efficient manner.
Finally, here are a few tips for effective and happy email marketing; –
- Create a catchy title to grab the customers attention
- Personalise emails with customer names
- Add photos to break up text and show products
- Include links to your website
- Say ‘Thank You’ for their time
- Ask for customer feedback or reviews
- Always include an ‘Unsubscribe’ button