If you still think that SEO and social media are separate business tools, then think again because SEO and social media work hand in hand to get your message across to customers by way of attracting new ones, engaging existing ones and potential sales to them all!
Still not convinced, then look at 4 ways that SEO and social media work hand in hand in the current crazy world of Internet marketing.
Content & Content Marketing
Your SEO strategy should include producing relevant content of a high quality relating to your products and business. Your social media strategy should include marketing that great content! That’s SEO and social media working hand in hand!
SEO is not always a quick fire solution to marketing your business online; it is more of a slow burn but so worth the effort when it works. Social media can enhance that burn by giving a whole new platform or five (Facebook, Twitter, Linkedin, Google+ Pinterest etc) to push your content to the people that matter and draw them to your website.
Shareability is King!
When we were children we’re taught that it’s nice to share, social media now encourages us to do the same, but why?
When fans share posts, photos and content they are recommending to their friends and fellow fans. Just like word of mouth when people talk to each other and say how great their experience was or the good the quality of your product is. Effectively they are endorsing your business via social media.
By ensuring your content is shareable you can set the ball rolling, incorporating SEO methods such an including key words and links to your website only strengthens your content. This leads nicely onto the next point of why SEO and social media can help link building.
The face of link building as part of SEO has changed dramatically over the last decade or so. Some good and some very bad tactics have come and gone but still the number of quality links a website has pointing to them remains a major ranking factor to search engines.