Your brand is like your baby, you’ve helped it grow into a blossoming franchise and the last thing you want to do is jeopardise both your online and offline reputation, especially if you are trying to increase that growth. Follow our 4 ways to protect your franchise from a social media crisis.
This will allow you to identify the online development of the group and assist in developing key messages for the brand. You can also work on how to build an online ‘language’, to coincide with the tone of your brand, to keep yourself consistent across all social media platforms. It’s also a great opportunity to brainstorm some fantastic content and to make sure everyone is on the same wavelength.
Once you’ve got everyone on board, you need to create a social media policy. By creating a few simple guidelines, you protect the integrity of your brand, employee’s, franchisees and any third parties. Make sure everyone is on board and in compliance with these terms. These can include:
Even deleted posts can and will be found. If in doubt, do not post! Monitor your channels. As a franchiser, you have the right to moderate content and remove any inappropriate activity that is posted. These can be posts that contain explicit images, languages or extreme and hateful views.
Don’t live in fear of your policy. These are the guidelines to make sure your brand has a strong social media backbone. The true merits of social media come with interaction. The Internet has created a powerful voice for customers but it has also created the tools to respond just like you would face-to-face. By being quick to respond to both positive comments and negative complaints, you can build your reputation as a brand that finds the solution quickest and prevent negative responses. By providing good service, your brand advocates will stick up for you along the way.
Have you used any of these steps in your franchise’s social media strategy? We’d love to hear your opinions and ideas, you can tweet us at @SocialBUK.
We’ll help you determine the most effective digital marketing plan for your business.