Whilst many businesses understand this is key when you’re investing in social media marketing, many still find it a bit difficult to really understand what that entails and also struggle on deciding what they should write about week after week.
When writing for social media, you want two key things to happen: to capture the attention of your audience and also to appeal to them making them wanting to come back for more.
So how do you write awesome social media content?
Here are 4 ways to write content that you can start to implement today:
- Deliver value to your audience
Some companies are so obsessed with the marketing in social media marketing that don’t realise that social media is not the place to do hard selling or just talk about how great your products or services are. This is a huge put off on social media.
People go on social media to be social, to network and to find interesting and entertaining stuff that creates value to their day. So your content should be written in a way that creates some kind of value to your audience.
By listening to the conversations taking place by your audience, you can identify their key topics, issues and desires. And your content should be written based on that.
Depending on your industry, you can provide top tips, ideas, “how-to” tutorials and videos, webinars, competitions, vouchers, blog posts, and also find others interesting content to share. This is how you’re relevant to your audience and get a consistent following and trust. And by trusting you, people will more likely to accept and like your marketing content more from time to time.
- Think mind blowing headlines
Social media is a place with lots of noise and also where people’s attention span is the shortest. That’s why you need to hook them within the first words, being on Twitter, Facebook or other networks.
Whether it’s your own content or sharing other’s content, you’ll always need to write the updates in a way that people instantly see the value on it and want to know more, just like newspapers and magazines have discovered hundreds of years ago.
So instead of writing “Good article on how to cook home-made pancakes” you’ll want to write: “5 easy tips to cook home-made pancakes”.
The second version is short, it can be read in a glance and instantly tells you the benefits on stopping and reading it, even telling you that it is a an easy read with just 5 tips!
- Be visual
Social Media is getting more and more visual. Not only there are more networks based on visual content (think Instagram and Pinterest) but all social media networks are changing things in order to allow the content to be more focused on images and videos.
It is proven that updates with images have a much higher percentage of interaction and engagement, even on Twitter. And it sure captures your audience attention more easily.
If you’re not used to adding an image to your updates, it’s a great time to start! Either create your own images or use an image bank, but make sure they’re related to the content of the update, appeal to your audience and are related to your business as well.
You can also share office, staff and company events photos and videos. People are always curious to see “behind-the-scenes” images and this makes them feel more connected too.
- Use the right tone of voice
Social media is not the place to be totally corporate and formal. Whilst there should still be a difference between a business page and a personal one, your tone of voice should be friendly, captivating to your audience and showing your brand’s image.
So when establishing a tone of voice for your social media campaign, make sure the values of your organisation are taken into account and also your brand image.
Also you need to take into account that each social media network is different and needs a different tone of voice. You wouldn’t write an update on Linkedin the same way you would write it on Facebook.
Have you implemented any of these tactics? Let us know the results in the comment section below.