Most businesses launch into social media without any sort of plan. Like any part of your marketing strategy, you need structure and focus for it to work well. Here are some of the most common social media mistakes businesses can easily fall foul to and some top social media tips to follow.
You might be using social media in order to make more sales but people don’t want to be sold to. They have to fall in love with your business and products before they’ll even start listening to your tweets and posts about something new you’re offering.
Don’t just link to your website and hope that’s all it takes to engage with people. You need to talk to them and build a rapport first. That brings us onto our next point…
Follow people you find interesting as well as people you think might be interested in your business. Some of them might instantly follow you back but most won’t. They need you to talk to them — like a person, not a business — before they’ll pay attention. On Twitter, don’t just go through and unfollow the people that haven’t followed you back, talk to them. It might be that they just haven’t noticed you yet.
You also need to make sure that if a customer asks a question over social media that you reply as quickly as you can. Leaving questions unanswered makes it look like you don’t care about customer service.
Social media needs to be treated like any part of the marketing mix and that means you need to be consistent. Of course, reply to any messages as they come in but think about a social media strategy. Assign some time where you just concentrate on looking at what other people have been posting. You can then spend some time engaging people in conversations. You should also work out a schedule for posting things like images, offers, and links.
Don’t crowd the timeline with too many posts but make sure you are around enough that no one forgets about you.
Most people on social media don’t want to be talked to — or at — by a business. Don’t use your company name in tweets. Use the term ‘we’ to refer to your business. Perhaps if you have one person in control of your social media they could occasionally switch to ‘I’ depending on the message you are trying to get across.
Some businesses seem to think that the follows, likes and sales will just start rolling in just by having accounts across social media sites. This isn’t the case. You can’t just have a Twitter account and send a few tweets and expect people to start paying attention. Same with Facebook, Pinterest and so on.
Keep at it. Continue to engage with customers and showing off your brand but avoid the common social media mistakes. The follows and likes will come. You don’t need thousands of followers to implement a successful social media strategy.
If you have found our social media tips helpful you may also find our other hint and tips posts useful too.
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