Email marketing is still an effective way of communicating to your audience by sending targeted messages. In order to be successful, those emails need to be opened, read and clicked.
You’ve Probably heard of hundreds of email marketing tips like “write a catchy subject line” or “add a visible call-to-action”, and you carefully craft and polish every email and every sentence based on those tips but when you look at your email stats, you notice that they aren’t as good as you would like them to be.
Which email are you more eager to receive and read: an email from a friend or a sales email from a massive corporation? Easy answer isn’t it?
So when you’re writing an email, you need to let go of writing like a corporate marketing department would and start writing in a more friendly way.
Instead of imagining that you’re addressing a huge, faceless crowd of people, imagine you’re writing for just one person that you really care about.
Write in a conversational, respectful voice and add personality to your emails.
This is a golden rule in email marketing: only email when you have something valuable to say to your subscribers. That way, they won’t feel bombarded by emails from you and they’ll learn to trust you since you only send emails when you really have something that will add value to them!
So don’t waste people’s time, only email when you have something truly valuable or helpful to say. People will trust you more, open your emails more often and avoid clicking on the “unsubscribe” link.
When someone receives an email from a company, it’s easy to think they’re trying to sell something. So surprise your readers by giving something to them in the beginning of the email (even if your ultimate goal is selling or promoting something).
By doing this, you’re rewarding your readers and they are benefiting from reading your emails. So, share a useful tip that helps them feel better or inspire them. They’ll be much more open and receptive to your sales message.
Your emails should be short and sweet. They should pass the message quickly and encourage people to take some action (usually click on a link).
In order to achieve this, it’s important to use certain words that have the power to grab your reader’s attention and make them wanting to know more.
Sensory and emotional words attract attention; also, make your subject lines stand out in crowded inboxes, for example, “you have the” and “It’s one of the most persuasive words in the English language”.
In order for your emails to be effective, they need to have a clear call-to-action, but they also need to prevent people from procrastinating by creating a sense of urgency.
This doesn’t mean giving them a deadline to buy a product, but rather, giving them a logical reason why they need to buy your product or take advantage of a great promotion. If your product is of good quality, this is enough to prevent them from procrastinating and instead, click to buy it.
You just need to put yourself in your customer’s shoes. Think of a good benefit to buy your product. You can always listen to conversations around your products on social media channels like Twitter or Facebook, they can provide you with useful information to use in your emails.
Do you have your own email marketing tips you wish to share with us?
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