If you are using Facebook as part of your social media marketing strategy or considering starting now, you should know that images are a big selling point on this social network.
As we all know, an image is worth a thousand words and on Facebook updates with images translates into more engagement and more interaction since this social network is now more visual than ever before.
Here are 5 great ways on how to use and maximize images on Facebook:
To drive online sales
People love offers and discounts on Facebook, that’s one of the main reasons they follow brands.
A great way to use images is for you to deliver this type of content: coupons, special offers to your followers, discounts, and sweepstakes.
An image with this type of content will work as a magnet in order to attract your desired audience. Make sure you include a call-to-action and link so people can click and go to a specific landing page to get their offer.
To make your followers interact
Updates with images have a higher rate of interaction. Especially when the image inspires an emotion like love, fear or happiness.
And interaction is key on Facebook. You don’t want your followers to just like your updates, you want them to comment and share your content in order to reach a wider audience.
Post an image that strikes an emotion and ask a related question in order to get the ball rolling.
The key to this is by knowing your audience really well and test different type of images at different times of the day and week. Check your stats and see what images have a higher rate of interaction.
To inspire and engage
Inspiration and engagement go hand in hand on Facebook.
Instead of just posting a text update with your latest blog post, create or find in an image bank an impactful image related to the content of your blog and post it on Facebook to attract attention to your update.
Other types of images that attract and engage are inspirational images like quotes or funny images that use humour. Just make sure they relate and appeal to your specific audience.
To show off your products
Images are a great way to show your products. And here’s where you can be really original.
Instead of just showing a picture of your product, show images of the product being actually used. For example, if you sell cooking appliances, show images of them being used in a cooking scenario. This way, people can relate to the images and imagine themselves using your products on the same fashion.
And why not going behind-the-scenes and showing your followers how your products are made?
Use user-generated images
If you have your followers posting images of them using your products, make sure you share their images on your page. This is not only flattering to them, but also is an ingenious way to add visual content to your website that work as testimonials to other followers!
And it also builds strong relationships and markets your products and services in a whole new way!
If you are a small brand or starting on Facebook, you can encourage your customers to share these type of images by creating photo competitions offering an appealing prize. Just make sure you abide by Facebook’s terms and conditions when doing this.
Over to you
How do you use images on your Facebook marketing? Share it with us in the comment section below.