Contrary to popular beliefs, Search Engine Optimisation (SEO) is not a dark art. Here at SocialB we not only work with clients to help them to establish an SEO strategy, but we also share our knowledge with you, allowing you to work on your SEO strategy yourself. Follow our 5 power tips for writing social media updates for SEO to begin making small steps towards increasing your SEO ranking.
In simple terms, SEO uses techniques to optimise your site for search engines such as Google and Bing. By creating content that is relevant to the services and products you offer, and sharing this content on social media or your website, makes your site useful to the search engines. Ultimately the search engines are trying to deliver the highest quality of information to the end user when they type a term into the search bar – SEO aims to ensure that your site is included in these results. Off-site SEO such as signals from social media platforms are proven to help achieve higher rankings, so follow our 5 power tips for writing social media updates for SEO and give it a go!
First and foremost your business needs to have a steadfast Search Engine Optimisation (SEO) strategy. This means well-researched keywords and a website which has focused and quality content. Once you have established this foundation, start to use the same keywords in your social media updates. If you need a hand to get started, SocialB can help.
Choose URLs wisely. For instance, if you are posting on Twitter or Facebook about a new blog post, make sure that the URL for the blog post includes some or all of the keywords you are optimising for.
Although keywords are well, ‘key’. The quality of the information you are providing is also paramount. Search Engines want the results they offer users to be packed with informative content and links, content that will be share or acted upon. Create an editorial diary to provide a prompt if you find yourself with writer’s block and try and build the keywords into interesting content.
High quality and well-structured pages follow guidelines for SEO best practice. Shoehorning keywords into text just to meet the keyword count will not be looked upon favourably. The author needs to remember the dual purpose of the content they are writing – it is not only for SEO, it will also be read by REAL people, not just Googlebot! The benefit of writing with the audience in mind means that your social media updates will have more chance of being shared by readers – meaning links to your profiles and website will appear across different platforms – again helping your SEO ranking.
Ok, so we’ve covered most of the practical bases: keyword research, URLs, high-quality content. Lastly, we need to focus on the main purpose of social media, which is – being sociable! Social media is fun; it creates conversations and communities. When writing social media updates for SEO, it is important to remember this – include images and video, add a personal touch and promote sharing and comments. Search engines will look on this sort of interaction favourably and your SEO ranking will soar in no time!
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