Blogging is a great tactic to get fresh content and new visitors on your website, valuable content to share on social media and a great way to show your industry expertise. No wonder companies have a business blog section on their website.
But when you spend so much time writing great content for your blog, you ideally want Google to place your blog posts high in Google results for relevant searches. That’s why it is so important to optimise your blog posts in order to reach this goal.
Here are 5 powerful ways to get your blog post onto Google:
Have a great post title
Your page title (meta tag) is something that is not visible on your page but it’s one of the most important ‘on page’ elements for Google. The page title can really improve the Google ranking of your post.
Make sure you have the important keywords closer to the start of your title. For example if you write a blog post about decorating your garden, your title could be: “How to decorate your garden this spring”.
Add the right keywords
A good idea when you create a blog post is to do some keyword research using Google Keyword Planner to see what people are searching.
This will help you to identify keywords that are not only relevant to your business and to that blog post in particular, but are also having many searches on Google and how competitive those keywords are. For example, you can find keywords that have many searches but are not very competitive, which will give you a tremendous opportunity to use them and rank well on Google.
Convert it into Slideshare
Slideshare is a presentation sharing platform. You can take your blog post and convert it into a slideshare presentation and upload it to slideshare. The reason to do this is that Google indexes all the content on slideshare within seconds.
There’s also a very good chance to get your content ranked highly on Google by doing this.
Optimise your images
Images look great on a blog post. You can use them to grab attention, to share your content on social media and even to show a bit more of some of the things your blog post describes.
Optimising your images within your blog posts is key to get good traffic to your site from people doing image searches. So when you upload an image take these points into consideration:
Having internal and external links is key for your blog post get onto Google. Here’s why:
When you do this, you’re helping Google by telling what the post is about and can help you improve your ranking.
We’ll help you determine the most effective digital marketing plan for your business.