SEO aka Search Engine Optimisation, is an ever-changing science. Things that are true one day might not be so the next, with all the algorithm changes and innovations.
Still, there are some myths that are nothing more than just that – myths. Always were and always will be.
Here are the 5 biggest and common SEO myths explained and debunked
1. Stuff your website with keywords
Some businesses believe they need to add as many keywords as possible in their website content and sometimes they take this so far that the text barely makes sense for the readers.
This is called keyword stuffing and when done to extremes not only looks non-sense to readers but also looks unprofessional and doesn’t do any good for SEO purposes.
The best way to use keywords on your website is to write for the readers, not for search engines. Add your keywords in a natural way and throughout your entire website. There is no perfect number of keywords you need to add, your copy should yes contain all relevant keywords for the homepage and each landing page, but should be natural, professional and relevant for the reader.
2. Submit your website to all search engines
This is another big SEO myth. The truth is, you don’t need to submit your website to Google or hundreds of other search engines in order to have a good ranking.
The reason for this being not true is because search engines like Google have ways of crawling and discovering websites and their pages without requiring you to submit your website to them.
However, it is still recommended to submit your sitemap to Google for tracking the indexing of your website purposes.
3. Your number one position is guaranteed
There’s this myth that if your website reaches the number one ranking position on Google it will remain like that for many weeks or months. This is not true.
Search engine rankings are very unstable. They change algorithms all the time which makes rankings fluctuate drastically. Other factors that can have an impact on rankings are location, search history or current trends which are factors that cannot be controlled by someone.
So next time an SEO agency tells you they guarantee your number one position, remember this is only a myth. No one can guarantee something that is beyond their control.
4. You need thousands of links
Links were and always will be a key part of SEO, but nowadays the quality of links are far more important than the quality.
Things like link farms are a thing of the past, as well as other mass linking scheme. Not only they don’t work but your website can also be penalised by using these methods and you can end up losing your rankings.
Get links but focus on quality, on having links pointing to your website on good related websites that can help your rankings.
5. Paid adverts affect SEO
Many people use paid advertising thinking that will have a positive effect on their organic rankings since it’s all related to search engines.
The truth is, no amount of paid adverts will get you to rank higher or have any effect on your organic search results.
Organic search results are completely independent of paid search results and having paid ads doesn’t change the algorithmic evaluation of your website.
You can and should use paid advertising if it attracts targeted traffic to your website and potential customers, but have in mind that doesn’t have any effect on your organic rankings.