Pinterest is currently one of the fastest growing social networks and many businesses have already embraced it for brand awareness and finding new customers. Although many of these businesses are aware of the benefits of investing in SEO for their businesses, many are not yet using Pinterest for this reason and taking advantage of it to its full potential. If your SEO strategy is used for optimising your boards and pins this can help boost traffic to your search rankings.
Here are our 5 tricks that can make a big (SEO) difference on Pinterest:
1. It’s all about the keywords
You should choose your keywords carefully and based on how search engine users think and search. Do your own searches and use common keywords people will use to search. For example, if you have a tourism business based in Cornwall, having a board named “Cornwall’s beaches” is better than having “Beaches I love”. This way you’ll appear in search engine results for the keywords that are relevant to your business and attracting the right audience. The name of the board becomes the heading tag (H1) of the board page, so use relevant keywords in it and you can grab some traffic from search results.
2. Use hashtags
Hashtags are a very popular trend on Twitter but they also work really well on Pinterest. The hashtags on Pinterest help you anchor the pin to a particular subject and makes it easily discoverable. A great idea to use hashtags on Pinterest is to create competition boards where users have to pin images using specific hashtags.
3. Add a description to your pins
Pinterest allows 500 characters for descriptions so take advantage of this using a keyword-dense description, commentary or explanation of your pinned image. Add a link on the description as well, they’re currently followed and doing so allows Google to give the URL weight.
4. Add links
When you upload an image click on Edit in order to add a link. This link is no follow but allows the user to click the image and go directly to the source (a page on your website). This works exceptionally well for “how-to” images that attract targeted users clicking on the image in order to know more, like for example if you’re in the fitness industry posting an appealing image of a post-workout milk-shake telling users to click and find the recipe taking them straight onto a landing page on your website.
5. Add a “pin it” button to your website
A good strategy is to add the “Follow” and “Pin it” buttons to your website alongside with the Facebook, Twitter and other social networks buttons. By doing this you allow users to share your images on Pinterest with a link back to your website.
Bonus tip: Always look at your Pinterest Analytics. Analytics will tell you which item earned the referral click, and allow you to click through to see the item on Pinterest.
These are our top tricks for Pinterest that can boost your company’s SEO. Let us know if you want to share any other ones.