With Facebook Live videos showing up more frequently on news feeds these days, are you thinking of joining the bandwagon? If yes, we have some excellent tips to help you with your first Facebook Live broadcast.
You need to build anticipation amongst your audience before you broadcast your video. Promote your video to your target audience with news feed posts. You can even use facebook ads if the video talks about a major event or has famous personalities participating in it. Try not to start your promotions too much in advance. A day or two ahead of the event should be enough to generate curiosity amongst your fans.
You can also use your emails and blogs and other marketing channels to promote your upcoming Facebook Live video.
The best time to broadcast your live video would be when most of your audience is active. You can use analytics data and Facebook insights to figure out the best times for your business. Choose a time when your audience is most responsive to your communication. This will boost engagement and participation from your audience on your live video.
Describe what your video is all about. This will help capture people’s attention and help them decide whether it is worth watching your live video or not. It is essentially the same as having a catchy blog title to entice visitors to read your blog article. Tailor the description to your Live audience, you can edit it later for those watching the replay.
Make sure you have a strong internet connection before you start broadcasting. You do not want to lose connectivity midway! 4g or a good wifi connection should do the trick.
Try to broadcast from a location that has decent lighting so your audience can see what is happening.
Make sure to broadcast from a location where there is relatively low broadcast noise so that your audience can hear what you have to say.
No one likes a shaky video so make sure you either use a stand or get a co-worker to help you record the video.
Facebook live allows viewers to provide feedback and ask you questions during the broadcast. Facebook recommends that you “Say hello to commenters by name; respond to their comments live”. So, decide before hand how and when you will acknowledge your audience.
What do you think? Do you have some more tips to share? We would love to hear from you. Please share your tips in our comments section below.
We’ll help you determine the most effective digital marketing plan for your business.