Getting more from your online presence is something all businesses strive for. Success looks different for everyone and every business. You might need more sales, increased revenues, more enquiries, more applications etc. Whatever your business objective your online presence and marketing strategy should be shaped to meet and continually grow these figures.
Here at SocialB we want to keep you posted on the best tips and tricks available to you and how best they can work for you. On today’s blog, we discuss “5 tips to help increase online sales”.
A huge amount of time, effort and money goes into marketing a business; however how well is that marketing working for you? Where are your current sales/conversions coming from? What marketing channel is most successful for you in relation to where you are spending time and money?
There is a solution to support your efforts, in actual fact, there are many tracking tools on the market to help support your marketing efforts and strategy moving forward. One of the most recognised is Google Analytics . This is a free tracking tool that can be installed to your website which then tracks traffic, user behavior, conversions and so much more. A huge amount of knowledge can then be taken from the data to make your efforts work even harder e.g the most conversions are coming from SEO therefore, lets increase time and money on this area.
Who is your target audience? What do they like? What do they interact with? Ask yourself these questions in line with your business objectives. The marketing channels you then choose should take into consideration the answers. If you’re a B2B organization looking for leads LinkedIn might be a more targeted channel compared to Facebook initially. If you are a children’s retailer Facebook might be best placed to find the mums and dads interested in your products and product reviews in the lead up to purchase.
In the same way, the choice in marketing channel needs to be targeted, so does the content you put to market across these channels. Is it clear? Is the call to action understandable? Are the graphics/video etc, simple and relevant? Is the time of the day/scheduling right for your audience to interact with?
Google Analytics will support in helping to optimize these efforts.
Following on from marketing channels and marketing content it’s imperative your landing pages are also targeted, relevant and specific to your audience and objectives. Ask yourself the question ‘would I make a sale/enquiry etc on this page? How easy/quick is it to complete a sale/enquiry? Are there any distractions to deter the user? Maybe a closed checkout process could help? Would product reviews support user journey/decision to purchase? Does the page branding match that of the marketing content that drove the traffic?
A fluid consistently is imperative to keep branding, messages, user experience etc, as simple and as clear as possible.
All the above are changeable as to are user trends, demand, seasonality, competitors etc. This means the optimization will also be required. Google Analytics will assist in providing insight into what is working and what is not. Optimization will be individual per marketing channel therefore, data should be analysed with care. What is working, what is not working and where can efforts be placed to support growth.
If you need help with any of our 5 tips to help increase online sales or need a little advice give us a Tweet @SocialBuk with any questions.
24 May 2018
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