Linkedin has seen huge growth over the past couple of years and at the time of writing boasts a community of over 380 million people. There has never been a better time to take advantage of this business-oriented social media platform, which has made the transition from “online CV” to a full-blown social business networking.
On our SocialB training courses, we regularly get asked “how can I make my personal and business profile stand out to engage with Linkedin’s growing audience?”. In this post, we’ll focus on how to enhance your personal LinkedIn profile.
Are you leaving too many questions in the mind of your reader, such are you leaving gaps in your experience and leaving people guessing what you did for periods of time? Fill in the gaps and let people know what you actually achieved in each role.
Have a photo on your profile and not the one you use for facebook. Make sure it reflects you in a professional light. Also use the header image to highlight a campaign, a book you’ve written, or even show you in action at an event or conference.
Your Linkedin profile has its own web address which can be customised to make it more usable on email footers and business cards for example. Under your picture in your profile, you can click the cog next to the web address and edit it.
Linkedin-generated address: https://www.linkedin.com/pub/simon-badman/b1/61/9a1
Web-friendly address: https://uk.linkedin.com/in/simonbadman
If the address for your name has been already claimed, be creative. What about “theSimonBadman” or even “theRealSimonBadman” instead? You could also link it to your industry or organisation e.g “SimonBadmanSocialB”.
Use your summary to describe more about you and the difference you make. If you are after humorous look on what not to do check out LinkedIn Out Loud. Use the “Click to add a video, image, documentation, presentation…” function to add relevant rich-media uploads and links to your profile. If you enter a web address, LinkedIn will search the site for an appropriate photo and add it to your profile, with the link.
Content on Linkedin has a great relationship with Google search. Ensure that your personal profile includes relevant keywords to make sure people can find you via Google search. Don’t assume that you know the most appropriate keywords for your sector, think about your clients and customers and what they would be searching for. Use Google Keyword Planner to make informed decisions on this.
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