Something that is key to be successful on social media is delivering relevant and valuable content along with joining in on conversations taking place. This is what will engage an audience with your brand.
For the Education sector, providing valuable content is also important since potential students search different Education providers trying to make a decision on where to invest their time and money on a specific course.
A big advantage that Education providers have is the fact many are already producing great content that they have available on their websites and other channels. So why not bring that content into social media too?
Here are 5 tips to use your own content for a powerful social media presence:
1. Information about your school/university
Many Education providers have a great story behind them, so why not using the art of storytelling and let your social media followers and potential students know a bit more of your story? Share interesting facts, key dates, the history of the building where your school is located, etc.
Tell your audience who you are, what you do and what makes you different from the competition, but make sure you do it in a way that it provides some kind of value for the user.
2. Share problem-solving content
Show you’re an expert on your field by delivering great content that will help your current and potential students. By delivering problem-solving content, you’re providing them with value that can be key if they’re trying to decide if they should invest their education on you.
You can deliver different types of content:
- Tutorials (YouTube videos)
- Guides on how to solve a problem or do something
- Articles (from your Blog)
- Top Tips
- Twitter chats
- News about the industry
3. Respond to FAQ
Every Education provider has a list of FAQ that are the most asked questions by their current, former and potential students. Maybe you have a page on your website answering these questions (and you should have one), but it is a good idea to write content and social media updates based on these same FAQ, since you’ll be answering a lot of questions that can help a potential student make an informative decision to work with you.
4. Provide testimonials and reviews
It’s key to include in your content testimonials and reviews from current and former students. This provides potential customers with valuable impartial information about you and your services, helping them trust and want to work with you.
5. Show your social side
A school or a university is not only a place to study, but also a place where students make new friends and socialise. Show the social side of your institution with photos, videos or blog posts about an event and include testimonials if possible.