Having a social media presence nowadays is key to any company. There’s no question about that. Social media management can be tricky and time consuming; it can take over your life if you let it.
If you don’t come up with a plan for managing social media, then it will manage you.
You need to identify ways that you can minimise your social media efforts and maximise your results. This means finding what works for you and using strategies and tools that help your daily management of social media.
You need to create a tailored plan that is specific for your company and goals. It’s okay to research what your competitors are doing on social media, but also pay attention to what they’re not doing and the networks they’re not using, especially niche ones. These can prove to be real opportunities to have a creative presence. Take the time to plan and build your content so you know your time spent using social media is going to pay off.
You don’t need to be on every single network there is, only to then struggle in managing them all. For example, there’s no point setting up a Facebook account if you want to be targeting industry specific professionals who are active on LinkedIn. Take the time to research your audience and be where they are. Don’t focus only on the big networks like Facebook and Twitter, there are many niche networks that can be used to reach your audience.
Having a calendar of content to post is a great idea. Not only to organise the updates but also for you to understand key times of the year. There are many tools you can use to create a calendar and to publish your content. Using Hootsuite for instance, you can manage several accounts from the same place and schedule your updates days, weeks and even months in advance, saving you precious time.
You should use a mix of content on your weekly updates (photos, blog posts, videos, questions, links to others content, etc) but you need to check your stats and identify which type of content your audience prefers, i.e.: which content they like, share and engage more. Once you identify this, you can create more of that type of content which will help you create more tailored updates.
There’s no one-size-fits-all approach to social media platforms. Each one has its own specifications and etiquette. So have different strategies on how to approach each network. An update that has a huge success on Facebook might not be suitable for Twitter or Linkedin, or at least not in the same format.
Do you have your own tips for managing social media marketing? Share it with us in the comment section below.
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