Monitoring and measuring your social media activities is essential but this doesn’t mean that you have to spend a fortune on monthly subscriptions for tools to enable you to do this. There are many useful and free social media tools that you can take advantage of. Here’s a few to get you started…
1. Google Analytics
Let’s start with one of the biggest names, and whilst you may be more familiar using Google Analytics for analysing website traffic, you can also access the referral stats on your social media marketing. By clicking on Acquisition > Channels, you check out how many visits your site has received via social media platforms. Going one step further, if you add goals to your tracking you can monitor the impact of your social media too.
Followerwonk is a popular tool for monitoring your Twitter activities and shows you detailed breakdowns of your followers and activity. You can see who your followers are, where they are located and when they tweet. This can certainly make life easier when looking to connect with influencers within your industry or getting to know the best times to tweet to have the most impact.
Whilst a single profile for Followerwonk is currently free, Moz did announce that they are planning to drop Followerwonk, although at present you can still utilise this and take advantage of this free Twitter tool.
Hootsuite is a social media management tool where you can monitor multiple platforms from one place. It lets you manage all your profiles, schedule posts, listen to your audience and respond. It’s great for trying to keep on top of the different social media networks and the pre-scheduling facility if very useful.
TweetReach lets you type in any keyword, hashtag, or username, and then returns a snapshot of analytics on your search. This includes charts and graphs for reach, exposure, activity, and contributors. It’s also handy for checking on mentions of your Twitter username and tracking branded hashtags and keywords for your industry.
If you want to understand your Instagram activity and how you can improve, Iconosquare can measure your followers including new followers and lost followers. It will also measure the number of impressions and reach on your profile, posts, and stories. In fact, Iconosquare can help with every important aspect of your Instagram activity from growing your brand and followers to engagement.
Twitter, LinkedIn Analytics & Facebook Insights
In addition to the above, don’t forget the social media networks themselves all provide free analytic tools to help manage and monitor social activity. Twitter Analytics, LinkedIn Analytics, and Facebook Insights offer invaluable data on when to post and how well your posts have performed.
If you’d like further help on measuring your social media efforts or how you can improve your social activity, get in touch with our social media experts today.