Sometimes the more you read on a subject the more confused you become and with so many differing opinions and views on how SEO should be done it can seem a like minefield. Whilst it’s true that SEO requires investment in time, money and consistent effort there are several simple tasks that you can make sure you’ve got right before taking bigger steps.
The technical jargon of SEO is another point that can be baffling, read on to find 5 ways to simplify and strengthen your SEO and get back to basics, which is where all good SEO strategies start from.
1. Perk Up Your Title Tags
Unlike meta descriptions and keywords tags which have lost some of their importance within the search engines, title tags are still up there and can make a real difference. Title tags let your visitors know what the page is about and inform the search engines how your page should be indexed. A good title tag should include your keyword, short description and brand. Keep it concise, to the point and under 70 characters.
2. SEO Images
Yes, photos and pictures can all help your SEO efforts by simply adding alt tags. Check the images throughout the site by hovering over the image to see if these are ‘labelled’. If not add an alt tag using the keyword for the page to strengthen the SEO even further. Additionally you may find that when you SEO an image it can drive traffic via search engine’s image search facilities should as Google Images.
3. Grow Your Social Media Presence
Love it or loath it, social media goes hand in hand to strengthen your SEO efforts and build your online authority. By growing your social media you open up to a world of potential customers and enhance your SEO. Test the water with Facebook, Google+ or Twitter and see which works best for you.
4. Start a Blog
If you don’t have a blog then you need to start one, if you do have one make sure you add to it regularly – once a week is a general guide. As the majority of website content doesn’t change on a regular basis, in order to produce fresh, relevant and up-to-date articles a blog is a win win situation. Both customers and search engines will benefit and engage with you and you can demonstrate your knowledge within your field of work.
5. Local SEO
If you have a physical presence then you need to get your local SEO sorted. With the rise of smart phones, local SEO has moved to a whole new level. Start by claiming your Google Place for Business page and adding all the relevant details and link to Google+ Local. Don’t forget to make sure that directories have your details correct and maximise the free content you can add to these. Yelp, Yell.com and Thomsonlocal.com are a good place to start.
You can see that SEO is not all about your website. So don’t be afraid of SEO, it doesn’t have to be complicated and by simplifying your SEO you will discover that it’s not a box of tricks or waiting to catch you out. With careful and methodical planning and implementation you can strengthen your SEO and reap the benefits.
If you want any further assistance with SEO or social media training, then SocialB will be happy to discuss your requirements and help take you to the next level.