But keeping up-to-date with what happens in the world of social media is key to any business, since it not only puts you ahead of the competition, but it also allows you to quickly change and/or adjust your marketing campaigns.
The truth is, knowing about the latest trends and changes doesn’t have to be that hard if you have a good strategy in place and you know where to go to easily keep yourself up-to-date; so you quickly have access to all the news and you don’t lose precious time.
Here are 5 hassle free ways you can keep yourself updated with the latest changes on social media:
- Follow leading social media sites
There are many sites and blogs about social media news, but some of them are truly leaders in delivering news first hand.
You can follow sites like Mashable, Social Media Examiner and Hubspot, they’re great places to get all the latest social media news and trends.
You can also follow a news aggregator like Alltop and choose social media as your preferred theme. This site will bring you the daily highlights (most popular stories) as well as the latest news on the top social media sites around the world.
- Stay connected with industry influencers
Linkedin, Facebook and Twitter are great platforms to connect with social media influencers and leaders. They’re scanning the news and sharing their opinion and perspective on their social media pages.
You can join Linkedin groups or Facebook industry pages related to social media and on Twitter you can create a list of industry influencers that will aggregate all their most recent tweets so you can easily see what they’re talking about.
- Set up Google Alerts
Google Alerts is a great way to receive social media news on your inbox. Just create your searches based on keywords like ‘social media marketing’ or ‘Facebook change’ and that’s it.
This doesn’t mean that all you’re going to receive in your inbox is relevant to you or that you’ll receive all the latest information. But it does help in delivering you the latest information.
- Subscribe to news sites
Many leading sites have a newsletter that you can subscribe to. This is a great way to receive top news without much hassle.
News sites like eMarketer or Seth Godin will send you daily emails with all the latest social media news and trends.
- Get yourself some training!
Attending social media training, workshops, industry conferences and events are a great way to stay up-to-date. You can also interact with other like-minded individuals and share and learn new knowledge about social media.
In social media, we always need to retool and continue to learn and train ourselves, and training is a great way to stay on the cutting edge.
How do you keep yourself updated with social media? Let us know in the comment section below.