Mother’s Day is coming up here in the UK (6th March) so it’s definitely time to get your email marketing campaign ready! But organising special event email campaigns can sometimes be a little confusing in the run-up to the big day, so follow our tips to make sure that your emails are optimised and ready to go!
Mother’s Day is an emotional time, showing appreciation to your Mum with gorgeous gifts and activities, so naturally many brands jump on this too! Subject lines such as ‘To Mum, with love…’ and ‘Gifts to say ‘Thank you, Mum’ are popular. Adding emoticons can also help you connect with your subscribers and help boost conversion rates.
Mother’s Day can sometimes be difficult to decide what you want to get, so inspiring subscribers with links to gift guide blogs and collections included within the email will get them thinking, and hopefully converting! Make sure you use crisp images and enticing text to showcase your products to their full potentials.
Shoppers will always be on the lookout for good deals and offers until the very last minute, so naturally, give them an offer they can’t say no to! It could be free shipping, discounted next day delivery or a fantastic discount off certain popular items.
If you are delivering for Mother’s Day, then make sure you clearly display your last delivery date for both standard and next day delivery for guaranteed Mother’s Day delivery. Remember, as it’s on a Sunday, this will be Saturday 5th so make sure this is accounted for! If you have a click+collect service, then clearly display the last pick up dates for this also!
People are increasingly reading emails on their mobile devices, such as smartphones or tablets, and using these for shopping also, so it’s important to make sure your email is optimised for mobile. Use a mobile-friendly template with fonts and images and stick to short and engaging messages. When creating your email, preview it across multiple views of desktop, tablet, smartphone to ensure user friendliness.
Your regular schedule may need tweaking when special events come along. It may be that you want to focus more on sending these emails on weekends in the morning. The key is to look at your historical data to see what has worked well in the past and analyse and report on this campaign to make sure future emails run smoothly.
With these tips in mind, we hope you have a fruitful Mother’s Day, and don’t forget to treat her yourselves!
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