Having a Facebook page for your business should be part of your social media strategy and if you want to get the full benefit then it is essential take the time to create and keep your page at its full potential.
Facebook continues to be the most popular social network for marketers and has the highest conversion rates among social media ecommerce traffic. Having a Facebook Business page can enhance your brand, engage your customers, promote loyalty and drive traffic and sales.
See how Facebook could work for your business by following these simple steps to creating and maintaining an effective Facebook Business page:-
1. ‘About’ Your Business & Page Info
The options within this section vary slightly depending on the category your business falls within. In the ‘Overview’ you need a succinct description about your business. This description can then be enhanced in Page Info where you can add additional details about your business. Remember to review this as and when details may change to keep this up-to-date.
2. Profile & Cover Photos
These images are your shop window on Facebook and should instantly portray your brand. The profile picture is a good place to add your company logo as this appears on each post next to your company name as well as within your cover photo. The image size should be 180×180 pixels, although it is displayed at 160×160 pixels.
When it comes to creating Facebook cover photos, this is an opportunity to market your business and get noticed. Cover photos display at 851×315 pixels on your Page, so your images must be at least 399 pixels wide and 150 pixels tall. It’s also essential to factor in the call to action buttons and your business name that is displayed over the cover photo. There are various templates you can use in tools such as Canva which ensure you get this right.
This section allows you to customise when and how you’d like to receive Page alerts from your Facebook Business page. Setting a notification each time someone comments, leaves a review, messages or posts on your page will alert you so you can respond and ensures you don’t miss any opportunity to engage with your Facebook followers.
4. Call to Action Button
Next to your Facebook page’s Like button is a Call-to-Action button, this can be customised with various options to suit your current goals for marketing objectives. You can select one of the following – Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up or Watch Video and then link these actions to a specific URL which then directly drives this traffic to your website, app or video to complete the action.
Creating your Business page is only the first step, then you need to start posting on a regular basis. Photos and video work really well on Facebook, but remember your posts should engage and entertain your audience rather than trying to hard sell. A good tip is to do some market research and look at what your competitors are doing, and see what works and what doesn’t.
6. Facebook Insights
Finally, familiarise yourself with Facebook Insights, this has a myriad of statistics about your page, fans and demographics. Details such as the best time to post and measuring the reach and engagement of your posts can really help make your Facebook Business page work.
If you want to know more then take a look at our Facebook for Business webinar which offers a live interactive training course on using Facebook in your business.