Whether you love it or think it is just commercialism gone mad, Valentine’s Day is an important marketing feature for many businesses. With the last two years surpassing expectations and a massive £1.9 billion spent in 2015, current predictions are that spending will continue to increase in 2016.
Spending patterns still focus on the traditional gifts with flowers, lingerie and jewellery being the most popular gifts. Even if your business isn’t retail or traditionally Valentine’s you can still make the most of your social media marketing. These six tips show you how to spread the love!
An important part of social media success is about being creative and Valentine’s Day really gives you an opportunity to unleash your creative side. Think love quotes, poems and inspiration and make sure that they are shareable for your audience so that they can pass them on to their friends and loved ones.
Pilot Pens have run a very shareable campaign for the last 3 years on Facebook, Twitter and Instagram based around #pilotloveguru. If you tweet, tag or share your loved one with #pilotloveguru, Pilot will share a handwritten personal note and send it via your chosen social network. Whilst reminding everyone of the importance of a handwritten note, written using a Pilot Pen (obviously).
Valentine’s Day has many hashtags that you can use across the social media networks. #valentinesday #bemyvalentine #love #iloveyou #bemine all feature heavily. These are great for listening to and joining in the conversation that others are having but creating your own hashtag allows you to really track engagement. Make it unique so that people know it’s yours but remember to keep it short so that it doesn’t take up too many characters.
Social media users love a good give away and Valentine’s Day is no exception. Even if your product or service isn’t gift orientated you can still offer a giveaway or discount. An insurance company, for example, could offer a free insurance review to “protect your loved ones”. Or offer a Valentine’s Day discount instore or online for purchases. It doesn’t matter what you sell, you can still offer your customers a discount to show you care.
If you don’t have a product or service to give away you can still give something away for free with a little creativity. You could create a list of the top 10 gift ideas to give on Valentine’s Day or provide a link to recipes that will really impress.
Don’t forget to ask your audience to #sharethelove by tagging or recommending a friend to join in the competition or by nominating them to win. User generated content is always great for encouraging engagement – people love commenting and sharing on their own and their friend’s photos. The more engagement you get the more you get your brand noticed.
Make sure that any social media content you create has the right keywords in it. Research what people are likely to be searching for and make sure that anything you add to your social media accounts contain the relevant keywords. Using the right keywords and information is vital to allowing users to find you on their chosen search engine.
From a marketing perspective Valentine’s Day isn’t just about Valentine’s Day itself! Plan ahead now and arrange your content so that you can start the conversation early at the end of January. Consider what you want to achieve with your campaign and plan your content around it with a schedule that allows you to focus. Measurement is key to understanding whether or not you’ve achieved your goal. Compare your analytics to your activity so that you can figure out what worked and what didn’t.
Valentine’s Day really gives companies an opportunity to think outside of their traditional marketing and have some fun. Show your followers your personality and give them a reason to fall in love with your brand.
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