Not made your website mobile friendly yet? Then you should, the majority of users visiting your site are likely to be using a smartphone or mobile device, that translates to business you could be winning. Mobile is here to stay and with more searches performed on mobile than desktop having a responsive or dedicated mobile website isn’t a maybe it’s an essential business tool.
If you want more mobile traffic then you’ll need to optimise your site to capture those valuable mobile visitors. Whilst certain principles remain the same as desktop when it comes to mobile optimisation, you should consider how mobile users behave differently.
Smaller screens means smaller buttons and smaller text. This is why you need to declutter your mobile website design or simplify your desktop version if you have a responsive mobile site. Concentrate on the user experience and the impact the design has when trying to use the site on a mobile device.
Make all call to action buttons on mobile stand out so there is no mystery as to where visitors need to click to ‘buy’ or navigate to other areas of the site. Remember that these buttons also need to be easy to navigate with fingers, the best mobile sites get people to the information or function they need within one or two clicks. A click also works better than making users type, pull or zoom in with a pinch.
Keep headings short and precise to help the user experience and to capture attention while getting your message across clearly. The same applies to the desktop version of website and you can use at A/B testing to see which titles works better. Don’t forget to incorporate keywords too.
Pictures and videos work well on mobile, after all, its one of the areas where smartphones were first utilised in a big way thanks to YouTube. Images help to engage users and grab attention on the smaller screens of mobiles and tablets, so if you can replace large amounts of text with pictures or videos to tell your story you could see an improvement in conversion rates.
Mobile users love to share information with others, so if your mobile site can make that easy for them it’s a win-win situation. Whether this is sharing links through social media, writing online reviews or to ‘check in’ to show their friends what they’ve been up to, don’t miss this opportunity when optimising for mobile.
People using mobile devices expect fast results and websites that load instantly. Check the speed of your mobile site as it is an important part of the user experience and users ultimately care more about how fast a page loads than the content therein.
Google has been favouring mobile friendly sites in the search results for some time now, this means that right from the start mobile optimisation is vital to help with SEO, drive traffic and then convert mobile users. The Google Mobile Testing tool has just had an upgrade and is now accessible through Google Search Console. It’s a simple way to learn more about what is working for or against your site when it comes to being mobile friendly.
If you’ve got any further tips to optimise your website for mobile, we’d love to hear from you.
We’ll help you determine the most effective digital marketing plan for your business.