According to Shareaholic, last year social media shares drove more traffic to websites than search engines, which is impressive to say the least.
This basically means that businesses must deliver content with social sharing in their minds.
All businesses would want their content to go viral and have many shares and there certainly are some techniques you can use in order to achieve this goal.
Here are 7 amazing tips to get more people to share your social media content:
1. Ask people to share
This might seem a very simple tip, but you would be surprised at how effective it is and how many businesses don’t use it.
You simply get what you ask for, right? So don’t be shy and actively ask your followers to share your content.
For example at end of a blog post, you can include a line suggesting that your readers share the post with their network if they enjoyed it. Of course, you need to make it easy for them to do so by having social media buttons at the end or side of the content.
Or you can encourage your readers to retweet a specific tweet or share an update on Facebook.
2. Add images and videos
Social media is very much visual and adding images and videos to your content is a great idea because those who don’t want, or have the time, to read a piece of long content appreciate it, and feel instant gratification from a piece of visual content.
Visuals are processed 60,000 faster in the brain than text and images and video are shared up to three times more frequently on social media than other content.
3. Deliver valuable content
Make sure all your content is interesting, relevant and brings some kind of value to your audience.
It can be informative, educational, inspiring, funny, and related to your industry. Whatever the type of content you choose to deliver or the medium you choose (images, videos, text, infographics, etc), it always needs to make people feel they gained something by reading or watching it.
Only by providing that feeling of value to your followers and striking up a specific emotion, you’ll be able to make them wanting to share it with their peers.
4. Curate content
It’s important to create your own original content for your followers to share, but it’s also important that you share other’s content as well. After all, social media is all about sharing!
If you take some time out of every week to sort valuable content that is related to your industry, your readers will value and appreciate the time you saved them trying to find that content and you’ll find that they’ll appreciate the time you saved them in trying to find that content and will be especially keen to share that content with their network.
Make sure however that your curated content is really high quality.
5. Get noticed by influencers
A part of your social media strategy should be to find and form relationships with industry influencers: bloggers, journalists, speakers, writers, award-winners, etc. These type of people have usually a large number of followers that is your targeted audience.
By identifying and creating good relationships with them, you increase your chances that they might share your content with their network, which not only make you reach a wider audience but will improve your chances that your content will get shared a lot of times by their followers.
BuzzSumo looked at more than a 100 million articles and found that having just one influencer share resulted in an increase of over 30% more total social shares.
6. Use your brand advocates
Brand advocates are those loyal customers and followers that love your brand and are always keen to share your content and talk positively about you.
This is really important, especially if they have a large network of potential customers for you. So make sure you identify and reward your brand advocates because they can really help you in making sure your content is liked and shared.
7. Make sure you share your content on different social media channels
It’s important to tailor your content and message to each social media channel because they’re all different, but make sure you share the content on all of them.
For example, if you have a Youtube channel, don’t let your videos just sit there. Share them on Twitter, Facebook, Linkedin, and even on your website.