SEO is a proven and successful way of marketing your business website online, but still there are a myriad of SEO myths that follow in the wake of search engine optimisation. Good SEO requires real effort and commitment on both the part of the SEO agency and the business owner. If you have this, you can see the real impact of search marketing and the potential it has to drive traffic, convert leads and create sales.
So how do you tell the SEO myths from the facts, here’s 7 SEO myths to leave behind this summer.
No one can guarantee you will achieve the No. 1 position by doing SEO so don’t be fooled by those phone calls or emails claiming to do so. SEO is a long term marketing strategy which through a series of tried, tested and proven work will increase your rankings in the search engine results and drive traffic to your website. There are many factors involved in SEO such as aged domain names, authority links and relevant content that will all boost rankings but are no guarantee of being No. 1.
Link building has become a nightmare but only because of unscrupulous SEO tactics and the belief that any link was a good link. Hence, Google’s Penguin algorithm was rolled out to penalise those trying to cheat the system. A relevant link formed through a relationship is highly rated ranking signal to show authority and that your website is approved by another website. Guest blogging has suffered in very much the same way but is not necessarily bad. So if you have the opportunity to write a blog on behalf of a trusted and known contact, take this as a compliment and go ahead.
If keywords no longer matter, then where do you start with SEO? Keywords are still very important but have matured and grown up. Today it is not all about chasing that one top keyword but focusing on long tail keywords and phrases to spread your net further. Gone are the days of keyword stuffing, Google, and other search engines are now highly developed in the art of reading content and gaining an understanding of exactly what your website is about.
SEO has moved on and whilst it’s true that meta tags are no longer the be all and end all of the SEO like they were 15 years ago, they still have an effect. Both title tags and meta description tags are important for quality search marketing as are H1 tags. When these tags are well written they should entice potential customers to click through to your website not your competitors.
Back in 2011, Google’s Panda update addressed the issue of thin and duplicate content on websites. In order to increase the value of a web page, it needs unique, relevant and fresh content but it is more about quality, not just quantity. If users land on a page and don’t find what they are looking for they will move on, Google will review this as an indication of low-quality content and will adjust your ranking accordingly. SEO is not just about achieving better rankings but also maintaining those positions.
Whilst Google currently says that Facebook ‘likes’ and Tweets don’t form part of their ranking signals, watch this space, but social media marketing is moving so fast and does have an effect on your SEO efforts right now. Just the fact that search engines index your social media accounts promotes your business and then you can distribute your content through your social media networks to achieve shares and links, which benefits SEO.
If you are doing SEO just for search engines then you’re doing it wrong. Today’s SEO is all about the user experience first and foremost and if you get that right then you’ll also be getting it right for search engines! Remember search engines are your customers too.
SEO is a lot about moderation, too much of anything will tilt the scales in the wrong direction. If you need some guidance then have a chat with us today and see if we can point you in the right direction.
We’ll help you determine the most effective digital marketing plan for your business.