Video production is no longer just for large companies, even if you are on a tight budget and by using the technology we have in our pockets, video marketing is now available to the masses.
Video marketing works by grabbing users attention and delivering your company’s message, but competition is fierce so if you want to incorporate video into your content strategy, then here’s a few best practices that will help.
Like any content created, video needs to be delivered in a professional manner and part of your overall digital strategy. If you want to stand out from your competitors then quality matters, but it is also important to show your personality and engage your audience.
This will vary according to the type of video and your message, but generally short videos work better. You have less than 10 seconds to capture the viewers attention and producing videos of less than 3 minutes is long enough to try and keep their attention.
In addition to helping your SEO, hosting you own videos rather than YouTube or another site you get the benefit of this additional traffic stream.
The easier you make it for others to share your videos the more exposure they’ll receive, so by allowing embedding on other sites will aid your video marketing efforts. This can also help to increase inbound links to your website.
If you create videos around a strategy, use the campaign keywords in order to target your terms and reach your audience. This will increase your search engine traffic for relevant searches when you include your keywords in your video titles, descriptions and tags.
Like any other aspect of digital marketing, by optimising your videos they will have the best opportunity to both drive traffic and engage users. Try and create video titles that will grab attention while of course using your keyword. The same goes when you add a description to your video whether on your own website or using video social sites such as YouTube or Vine. This lets the search engines and users know exactly what your message is.
Once all the above is in place, you’re then ready to distribute and share your video content throughout the social media networks that you utilise.
Video is fast becoming a comprehensive part of any content marketing strategy, and a crucial element to engage your customers. If you have any questions or want to find out more on video marketing and how to incorporate this into your digital marketing then contact our team today.
We’ll help you determine the most effective digital marketing plan for your business.