With 100 million users worldwide, Pinterest is a young platform that has enjoyed a rapid increase in activity.
According to recent research, 93% of Pinners use Pinterest to plan purchases and 87% of Pinners have made a purchase after seeing a product they liked on the platform.
Follow our top tips to make your business ready to succeed on Pinterest.
If you want to know whether to be on Pinterest at all for your business, then we have a quick checklist for you. Get the basics sorted and you can start working hard on driving sales through this key social media platform. If you can answer yes to these questions, then Pinterest could be right for you.
- Are you a product-based business?
- 72% of Pinterest’s audience is female, does this fit with your target audience?
- Are your products visually appealing?
- Can you inspire your customers?
- Do you have the internal resource aligned to manage Pinterest as an income stream?
Top Tips for Driving Sales
1. Look Good
Its simple but so important. Pinterest is a social photo platform. If you haven’t got great, high quality images, then you need to take a step back and build up your media library. Being slick makes sure your brand builds a positive and professional reputation.
Make it easy for your potential customers to find you by using your company’s keywords in the following:-
- Your company URL (check out Pinterest business pages section which allow you to choose your own company URL)
- About section
- Pinboard names
- Pin descriptions
Everyone likes to get value in a monetary transaction and converting a lead to a customer means enticing them more than just through visual inspiration alone. Think about deals that are exclusive to Pinterest to give users a reason to follow your brand on that particular channel. If you are unsure what deals work, search on Pinterest your industry/product/relevant keyword and ‘deal’. See what comes up to give you inspiration.
Same as deals, but with competitions make the value exchange very clear; what will your target audience really get if they engage with your brand. Competitions can be based on your website, with links from Pinterest.
5. Promoted Pins
If you plan to pay for promoted Pins, start slowly and find out using Pinterest’s analytics package what activity is working and what needs to be tweaked. Every social media platform works slightly differently so you can’t treat Pinterest exactly the same as other platforms that you may already be familiar with.
A recent change this month is the ‘pin it’ button is now ‘save’. This has changed automatically for some business accounts, but check yours now and if it still says ‘pin in’ then you need to update your button. If you have a multi-language audience, the word ‘save’ is easier to understand and the more people save (engage with) your brand’s content, then more people will action and buy from your brand.
7. Rich Pins
Rich pins allow you more information about your products, like price and CTA buttons. You will need some help from your website manager to make rich pins work for your business, but the extra information it gives you can make your promoted product come to life.
Integrate social media into your wider business and cross-pollinate between your different social media channels. If you allow your customers to walk an online journey through different platforms, they are more likely to find an area that suits their buying behaviour.
If you have any further queries about Pinterest, contact the SocialB team to chat through options for your business.