Are You Choosing The Right Facebook Call-To-Action?

SocialB Digital Marketing Blog Last modified: 27 Apr 2015 by Carla
Facebook | Uncategorized

iPhone fb sizeIf you are a Facebook admin then you are always looking for new ways to boost your business objectives on your page. Facebook’s ‘Call-To-Action’ button can be a really great tool to direct social users to your overall business objective, be it your e-commerce website, booking system, a new app or YouTube channel. It’s now easier than ever to get your audience to visit your chosen page with a click of a button.

So far, Facebook has 7 CTA buttons:

  • Book Now
  • Contact Us
  • Use App
  • Play Game
  • Shop Now
  • Sign Up
  • Watch Video

Before this handy button was added, you had to integrate a separate app within your Facebook page, which were mostly difficult to find (under the ‘more’ button) and they didn’t even display on mobile! The  ‘Call-to-action’ button works for both desktop and mobile, making this feature one of the first things you see when visiting a page from any device.

So which CTA button should you use?

Book Now – Hosting an event or in the Hospitality sector? Give your audience an easy route to purchase tickets or reserve their room at the click of a button!

Contact Us – Great for those in the consultancy sector, the contact us button is a great way to get your audience to ask questions about your services quicker that they perhaps would via going through your website.

Use App – Just launched a new app? Encourage users to use it by clicking this call to action to download it.

Play Game – Got a game for your brand? Send audiences to it and create a fun experience for them!

Shop Now – Potentially the best button for you if you own an e-commerce site, this will send users straight to your website or featured product page.

Sign Up – Grow your email subscriber list by encouraging visitors to hit the sign-up button!

Watch Video – Promote your YouTube channel trailer or new advert by encouraging users to click through, creating an easy route to brand awareness

Using Facebook’s CTA button is an easy way to encourage your audience to perform more actions on your Facebook page, whether it be signing up to emails, watching a new video or making that all important booking or purchase.

How have you been using Facebook’s Call-to-Action buttons? Tweet us at @SocialBuk.


    1. Hi James, thanks for your comment. It is only possible to have one Call-to-Action button on Facebook, so choosing the best one for your business’ needs is very important!

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