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Beginners Guide To Instagram Advertising

SocialB Digital Marketing Blog Last modified: 17 Feb 2017 by Shima Khanea
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Advertising on any social media network can sometimes be daunting especially if you haven’t done it before or don’t have too much experience. Fear not! Our beginners guide for Instagram advertising has come to the rescue. Learn how to be in charge of your social media campaigns.

Step 1: Objectives

One of the first things you have to do when setting up your paid ads on Instagram is to decide what objective you want your campaign to have. These objectives are:

  • Website clicks
  • Website conversions
  • Mobile app installs
  • Mobile app engagement
  • Video views
  • Reach and Frequency
  • Past Post engagement
  • Mass Awareness
  • Local Awareness

Depending on the goal of your Instagram paid campaign, the objective will differ. If you’re after more conversions on your website then “Website conversions” will be the best objective. It’s important to have a set goal so you have a target to reach, the objective of your ad will determine if you reach your goal or not. If you’re after website conversions but choose “Mobile app engagement”, the likelihood of you reaching your goal is minimal in comparison.

Step 2: Creating Your Instagram Ad

Since Instagram is owned by Facebook, you will need to connect your Facebook page with your Instagram account. Here’s how to do that:

Step 1 – How To Connect Your Facebook Page & Instagram Account

Go on your Facebook business page and click on settings, on the left-hand side you will see “Instagram ads”, click on that.

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Step 2 – How To Connect Your Facebook Page & Instagram Account

Once you’ve clicked on “Instagram Ads”, you will get the option to connect an Instagram account. This account will represent your business in your Instagram adverts but keep in mind, you can only connect one Instagram account to your page. When you click on “add an account”, a pop-up will appear asking if you want to add an existing account or create a new account. Pick the option that suits you best and then click on “confirm”. That’s it, you’ve now connected your Facebook page and Instagram account and are now able to create Instagram adverts.

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Step 3

Don’t quite leave Facebook yet! Click through on Power Editor, once you’ve done that a pop-up should appear. You’re not far off creating your first campaign now!

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Now it’s time to set up the basics of your campaign, simply click on “Create Campaign”, you will then need to choose if you would like to pay a fixed price or an auction. Now you’re able to pick your objective as well. Once you’ve done, need to choose Instagram as your placement. If you don’t, you’ll be creating a Facebook ad, to ensure you’ve done everything right, go on your campaign and click “edit” and specify the following:

  • Your budget
  • Your target audience
  • The ad schedule
  • Placement
  • Any advanced delivery settings
  • Optimisation and the price

The placement is by far the most vital part here, ensure you pick “Instagram” from the list. You can have your ad running on Facebook as well if you would like, to do this you only need to tick the box for it.

Step 4

Now it’s time to create your Instagram ad! Select your ad destination, the website URL of your choice, ad text, any imagery, and finally, your call-to-action. When filling all this out, think about your ultimate goal. What are you trying to achieve with this Instagram advert? Have a measurable and realistic goal set before creating any paid ads, make sure the money your spending is going towards something with value.

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