If you’re not blogging for your business yet, then it’s time to take a look at this valuable business marketing tool and discover the benefits of writing a blog. Find out why your business should be blogging, where to start and how to spread the word about your blog.
A blog is the ideal place to tell your brand’s story and build a rapport with customers by offering an insight into your company, how you work, your employees, and future plans. By letting your customers know how you can help them builds confidence, relationships and in time, sales. When customers see you as a reliable and trustworthy resource for information on your industry, they are happy to come to you to buy.
Firstly, search engines love fresh, new and relevant content and a blog provides that on a regular basis. Secondly, you will be rewarded for your blog writing efforts as the search engines index your blogs in the search results which in turn will drive traffic to your blog and website. Then you can get down to business converting that traffic into leads and sales.
Remember to include keywords in a natural manner which flows to help with SEO when you write your blogs. You should also entice readers with an interesting or attention grabbing headline which makes them want to read your blog.
When it comes to marketing your blog, social media networks are great way to share your blogs with people who then share them with their friends. Again, this will drive traffic to your website while enhancing your social media with valuable and engaging content which exposes your business to new customers. You can also promote your blogs within any email marketing and newsletters you send.
Blogs also offer an opportunity for a two-way conversation with visitors when they leave comments on your blog posts. Make sure you always reply to any comments or questions that may be asked.
A business blog should be part of your overall content marketing strategy, by planning your blogs you can keep to a schedule and co-ordinate with any other business campaigns and offers you are doing. Posting regular company blogs is essential and will keep your customers involved and up-to-date with any new products or services, newsworthy topics, industry changes and so on.
Blogs are a cost effective investment and work long term too, as once they rank within the search engines they are there for years and old blogs will continue to drive traffic. Each post you publish helps to reinforce your brand, promote your expertise and sell your products and services.
If you’ve got any blogging tips or have a question about writing a business blog we’d love to hear from you in the comments below or contact us for a chat.
We’ll help you determine the most effective digital marketing plan for your business.