Black Friday 2016 Review

SocialB Digital Marketing Blog Last modified: 02 Dec 2016 by Pooja Shevade
Digital Strategy

The analysts had predicted Black Friday 2016 to mark the death of the high street and reinforce the continual rise of online shopping. However, the actual figures that are emerging indicate otherwise.

This year consumers increasingly chose to avoid in-store stampedes by preferring to shop online for deals.

Despite this, there was a lower rise in online purchasing, rising by just 6.7% compared to Black Friday last year, compared with a forecast of 25% and a rise of 31% in 2015.

Surprisingly, high streets recorded a rise in footfall of 2.8%. This was greater than either retail parks or shopping centres (just +0.8% and +1.4% respectively).


Black Friday 2016 Review

Best Deals This Year

Overall, Britons have apparently splurged around 4% more money on Black Friday bargains than last year, according to early figures. Source:

Here is a look at what some of the retailers had on offer this year.

John Lewis held a Black Friday event that went up to Cyber Monday. They offered huge discounts on Apple iPads, Macs and Watches, as well as kitchen and dining sets and fragrances. As usual, their price-match guarantee was applicable for the Black Friday weekend too.

House Of Fraser offered a 50% discount on brands like Calvin Klein,Ted Baker, Hugo Boss and more. Discounts were applicable across handbags, homeware, luggage and furniture.

Argos offered 25 per cent off indoor furniture when customers spent £150, and up to 60 per cent off toys. Discounts were also offered on televisions, laptops, speakers, phones and Now TV boxes.

Amazon continued to offer its now-traditional Black Friday discounts for 12 days this year, starting on Monday 14. The site offered up to 50 percent off thousands of products including televisions, headphones toys, smartwatches, clothing, and kitchenware.

Early Sales Data Indications

John Lewis said overnight sales through its website were ahead of expectations as shoppers placed five orders every second. The most sought after items included Sonos Play 1 wireless speakers, with one sold every 10 seconds, and Marc Jacobs perfume, it said.

Argos saw 500,000 visits to its website in the first hour of online trading between midnight and 1pm – up 50% on last year. The company said its top sellers included iPads, games consoles, Dyson vacuum cleaners and Beats headphones.

Currys PC World said more than 500,000 shoppers had visited its website before 6am with orders, up 40% on 2015.


Did you manage to grab a good deal this Black Friday? We would love to hear from you! Please share your feedback in our comments section below.

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