Search Engine Optimisation (SEO) can be the key to increased exposure for your website – after all, as lovely as it may be, if people cannot find your site then how can they explore its content? Today on the SocialB blog, we provide you with three top tips on how to boost your SEO power with Social Media.
First and foremost, before attempting to boost your SEO power with Social Media, it is imperative that you are fully aware of which keywords and phrases your target audience type into search engines in order to find someone in your field of business. The user-friendly free tool – Google Keyword Planner – assists you with keyword research and provides you with invaluable information about the volume of searches a particular keyword achieves.
Once you have decided on keywords and phrases – if you need a hand you can always talk to SocialB about Google Keyword Planner training for your business – you are ready to make a positive impact on your SEO via your social media channels!
By repeatedly including your chosen keywords and phrases as hashtags in your status updates, your keyword usage will be more readily discovered by Google and will help to move your rankings in a positive direction. Google regularly crawls sites for keywords and phrases, all in a quest to provide a higher level of service to its users. You just need to get noticed!
In 2013, research has shown that Google+ posts have SEO benefits, unlike other platforms. In fact, a correlation study proved that Google+ is more highly correlated with search rankings than any other factor. Largely, this is due to the fact that posts are crawled and indexed very quickly by the search engine itself, whereas Facebook and Twitter hides some data from Google. By having an active presence on Google’s very own social network can really help to boost your SEO power with social media.
Google will never provide us with a definitive answer, but research suggests that the world’s most commonly used search engine awards higher rankings to those who have higher quality followers as opposed to just those with a high volume.
To give example, a twitter account with 5000 followers may seem successful, however, if those users don’t engage and interact with the content, or aren’t particularly influential twitter users themselves, Google may not consider that Twitter account to be of high-quality for its users. However, an account with 500 users, who regularly retweet content and engage with the account – or who are influential themselves as users – is thought to have a more positive impact on rankings.
In summary, the most effective way to boost your SEO power with social media is to update your platforms with high-quality interactive content, which features your well-researched keywords and phrases.
The SocialB blog has an extensive body of information with helpful hints and tips on social media marketing for your business, find out more today!
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