Just before the world was turned upside down by a global pandemic, we received feedback from a training client who said
“Comms and marketing have played more of a role than before with all being so digital so this training feels more important than ever!”
Little did our training delegate know how much more important digital was set to become in 2020.
In fact, back in August my colleague Josh wrote about “Why Digital Marketing is Growing in Importance After the Pandemic” highlighting the digital boom during lockdown, definitely worth a read if you haven’t already.
So how should you respond to the increasing importance of digital communication and marketing and how can effective training help organisations during this current climate?
“Crisis is not just a disruptor, it’s an accelerator”
I discovered this amazing quote by Carey Nieuwhof during the past few months. In the blog it comes from, Carey wasn’t writing about eCommerce or the wider business sector but about churches who’ve had to embrace online to meet with their congregations during lockdown.
I believe the quote is true for businesses as well. Those who have ignored online to deliver goods and services have been forced to adopt it or face going out of business. For many, the disruption has become an accelerator to move online, something many were putting off through fear and lack of understanding, skills and confidence.
“Am I too late to the party?”
Let’s be brutally honest on this one. The best time to launch or move your business online was five years ago. Having done so you would be established and no doubt reaping the rewards of engaging with an ever-increasing online customer and client base.
The second-best time is now.
Hopefully, the pandemic will end soon, but the customer behaviours of increased online activity and spend isn’t going away any time.
In July, We are social reported that during the current crisis, for selected surveyed countries including the UK, there had been a 43% increase in internet users spending longer on social media and that 18% were planning to continue spending longer on social media even after the outbreak ends.
So online will still be a key market place for a post-pandemic, but how can you increase your skills and confidence with social and digital media?
“Training feels more important than ever”
Years ago I tried my hand at windsurfing. Standing on a beach in West Africa I saw someone hop on a board, zoom out to sea, turn, race back and jump onto the sand without even getting their feet wet. It looked easy so I thought I’d give it a go. After much falling into the water, over many days I was eventually able to stand for short periods and turn the board by jumping in the water, turning it around and jumping back on. It was nowhere near as easy as I’d initially thought.
For many social media and digital marketing looks easy. You’ve had your own accounts for years, communicated with colleagues and posted photos and videos for friends and relatives. However, running social media for your business or organisation is a wholly different proposition. Only last week a delegate said, “I’ve grown up with social media, but running business accounts is so different.”
Thankfully at SocialB, we’re seeing an increase in the number of people accessing our courses to gain confidence and improve skills in using social and digital media for their businesses. Although I’ve trained through webinars and video conferencing for many years I’m currently seeing some key things which excite me and hopefully reassure you about the format:
- There is an ever-increasing choice and familiarity with video conferencing platforms. The main players have all improved their stability and functionality leading to a better client experience.
- Training is more of a journey than ever before, as we can walk with clients over a number of sessions and see their progress in real-time and between session.
- Training is more immersive with clients sharing their screens and being able to practice their skills on social channels through groups.
So if you’re lacking the skills and confidence to make the best out of the current situation, we’d love to help you.