Course Category: Digital Marketing

How To Create A Digital Marketing Strategy
How To Optimise All Of Your Digital Channels
Learn How To Gain Visibility within Oman & overseas

Paid Advertising - Google AdWords
SEO - Learn How Important This Channel Is For Your Website
Social Media - How to use social media for your business
How To Measure & Track All Of Your Online Activities

Course Programme

Day 1 - Creating A Strategy

- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Creating a strategy document
- Integrated marketing strategies

Website

- Creating new content
- Goal tracking
- Google Analytic goals
- Website checklist
- User tracking & Live chat

Day 2 - SEO

- Introduction to SEO
- On-page SEO
- Off-page SEO
- Image optimisation
- Google Search Console
- Local SEO

Day 3 - Social Media

- How social media fits into digital marketing
- Facebook
- Twitter
- Instagram

Social Media Policy

- Risk management tips
- Policy creation

Day 4 - Creating Content

- Producing content
- Cross-posting content
- Video content
- Social media image sizing

Imagery

- Creating good imagery
- Image creation tools
- Image sources

Paid Advertising

- Paid advertising introduction
- Google AdWords setup and management
- Display advertising & Remarketing

Day 5 - Measurement, Analytics & Reporting

- Goal tracking
- Identifying objectives
- Google analytics
- Facebook insights
- Instagram insights
- Twitter analytics
- Key metrics
- What information should you be reporting on
- How to create monthly reports
- Google URL builder
- Custom URLs

Why Choose SocialB?

– Industry Expert Tutors

– Individual Support Throughout

– Bespoke Options Available

– Course Manuals On Request

– Certificate Of Achievement – CPD Credited

– Feedback Forms Provided

Course Overview

This five-day digital marketing masterclass course will give you and your team the necessary skills and knowledge to effectively navigate your way through the world of digital marketing. Our expert trainers will cover paid advertising, website optimisation, CRO, data analysis, social media, and much more. We will give you the necessary tools to succeed online and ensure that your marketing spend and activities are providing a positive ROI.

This course is designed for anyone who is connected to the online activities within a business. In today’s modern world, it’s crucial that your entire team is up-to-date on the benefits of digital marketing and understand how it can be applied across multiple departments.

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What will you take away from this course?
Who is this course for?
Course programme
Dates and Prices
Flexible training options
Some of our clients
Testimonials

Learn How To Create An eCommerce Strategy
Define The Right Levers To Drive eCommerce & Marketplace Success
Generate A Consistent & Reliable ROI From Paid Activity

Training Content Created By Our Resident Digital Marketing Experts
An Interactive & Engaging Course Delivered By Our Experienced Trainers
Discussion, Activities & Group Involvement Throughout

What will you take away from this course?

Digital commerce isn’t just the marketing or eCommerce team’s priority and focus – it should be all employees’ focus.

In this 4-hour workshop with breakout activities and live discussions throughout, you can get to grips with eCommerce strategies, specific audiences and consumer behaviours/needs, tactics and tools, as well as tracking and reporting.

By the end of this course, delegates will be able to…

Create an e-commerce strategy
Identify the right channels and develop those opportunities
Define the right levers to drive eCommerce and marketplace success
Generate a consistent and reliable ROI from paid activity
Understand how to maintain brand tone of voice and create fans not customers

Created by digital marketing experts, the content in our course has been modelled from our first-hand experience.

Delivered online in 2X2 hour online sections, or 1 half day in-person.

Who's Been On Our eCommerce Training Course?

Client Testimonials

"The SocialB team were very organised and responsive, and took my brief and worked autonomously to deliver it - and met agreed deadlines"

JT Global

"Very interesting, learnt so much and confirmed a lot that I had felt we should be doing"

Superdry

We have flexible training options

Fixed Webinar & Seminar Content:

Pre-made standard content
Multiple business examples
General advice & best practice
Open to multiple industry sectors
Fixed dates, times and locations
Maximum 10 attendees

In-House Customised Content:

An in-house option is available specifically to your team.

Minor changes to standard content
Industry specific examples
General advice/best practice
Ran just for your business
Date(s) & time(s) chosen by you
Recommended maximum 15-20 attendees per cohort

In-House Bespoke Content:

We can create exclusive bespoke course content ensuring the training is even more relevant to your audience.

Complete agenda creation from scratch
Industry & business specific tailored research, advice, resources, and best practice
Ran just for your business
Date(s) & time(s) chosen by you
Recommended maximum 15-20 attendees per cohort

Contact us if you would like more information on our in-house customised or bespoke options

Who is this course for?

- Teams or individuals responsible for eCommerce channels for their company
- Those who need help defining & implementing their eCommerce strategy
- People who know the basics but want to take their knowledge to the next level

- Individuals who invest a lot of time into eCommerce without seeing the results they expected

- Suitable for Apprentice to Management level

Course Programme

eCommerce Strategies

• The eCommerce Winning Trends
• Using A SCANR Strategy For Any eCommerce Platform
• How To Manage Marketplace Product Listings
• Understanding Your Customers To Inform Your eCommerce Strategy
• Knowing Shopper & Online Buyer Behaviours
• How To Win On The Digital Shelf

Tactics & Tools

• Discover Platform Intelligence Tools
• Optimising Content & Product Pages For Different Platforms
• Making The Most Of Every Feature In A Product Listing
• Highlighting Tools For Keywords & Research
• Writing Product Descriptions That Sell
• Optimising Content
• Maintaining A Brand Tone Of Voice To Grow & Create Return Customers

Tracking & Reporting

• How To Track & Report On Marketplace Sales Activity
• How To Measure Success With Marketplaces
• Measuring Marketplace Success Alongside Wider Business Objectives

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