Course Category: Digital Marketing
- How To Create A Digital Marketing Strategy
- How To Optimise All Of Your Digital Channels
- Learn How To Gain Visibility within Oman & overseas
- Paid Advertising - Google AdWords
- SEO - Learn How Important This Channel Is For Your Website
- Social Media - How to use social media for your business
- How To Measure & Track All Of Your Online Activities
Day 1 - Creating A Strategy
- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Creating a strategy document
- Integrated marketing strategies
- Creating new content
- Goal tracking
- Google Analytic goals
- Website checklist
- User tracking & Live chat
Day 2 - SEO
- Introduction to SEO
- On-page SEO
- Off-page SEO
- Image optimisation
- Google Search Console
- Local SEO
Day 3 - Social Media
- How social media fits into digital marketing
Social Media Policy
- Risk management tips
- Policy creation
Day 4 - Creating Content
- Producing content
- Cross-posting content
- Video content
- Social media image sizing
- Creating good imagery
- Image creation tools
- Image sources
- Paid advertising introduction
- Google AdWords setup and management
- Display advertising & Remarketing
Day 5 - Measurement, Analytics & Reporting
- Goal tracking
- Identifying objectives
- Google analytics
- Facebook insights
- Instagram insights
- Twitter analytics
- Key metrics
- What information should you be reporting on
- How to create monthly reports
- Google URL builder
- Custom URLs
Why Choose SocialB?
– Industry Expert Tutors
– Individual Support Throughout
– Bespoke Options Available
– Course Manuals On Request
– Certificate Of Achievement – CPD Credited
– Feedback Forms Provided
This five-day digital marketing masterclass course will give you and your team the necessary skills and knowledge to effectively navigate your way through the world of digital marketing. Our expert trainers will cover paid advertising, website optimisation, CRO, data analysis, social media, and much more. We will give you the necessary tools to succeed online and ensure that your marketing spend and activities are providing a positive ROI.
This course is designed for anyone who is connected to the online activities within a business. In today’s modern world, it’s crucial that your entire team is up-to-date on the benefits of digital marketing and understand how it can be applied across multiple departments.
With Christmas shopping looking a little different this year, if you are a CPG, FMCG, retailer, or business that sells to consumers now is the time to get your plans in place.
With fewer people likely to hit the high street people will be turning online. Are you ready?
Some people will want to buy everything in one place while others will be wanting and needing inspiration.
Lynsey will share her core tips for getting ready for Christmas and attracting engaging and converting business.
This live free online training is for organisations who are either already selling directly on their website and/or via marketplaces but not seeing an ROI or looking to increase their ROI for this Christmas season.
Ready to make a real impact with your online sales this Christmas?
What The Webinar Covers
– The essential online foundations you need in place
– Using marketplaces to generate more Christmas revenue
– A simple 3 step formula to ensure you are focused on the right things at the right time
– Understanding your customer’s intentions and how to act accordingly
– Lots of other actionable hints and tips!
- Live Online Training - so you can ask questions
- Walk away with an actionable to do list ready for the Christmas season
- Relevant for both national and international CPG, FMCG and Retail organisations
- Delivered by an international digital marketing expert who doesn't just train but creates & implements on a daily basis
- Receive copy of content in PDF
- Receive a recording so you can refer back
First-hand experience from a company that manages digital marketing for international brands across many sectors including CPG, FMCG and Retail.
During this online training, you can benefit from the tools and techniques that are used by us for our clients. Take the time to apply them to your organisation.
– Global Industry Expert Tutors
– Highly actionable learning
– Course content provided in PDF format
– Q & A session at the end