Course Category: Digital Marketing

  • How To Create A Digital Marketing Strategy
  • How To Optimise All Of Your Digital Channels
  • Learn How To Gain Visibility within Oman & overseas
  • Paid Advertising - Google AdWords
  • SEO - Learn How Important This Channel Is For Your Website
  • Social Media - How to use social media for your business
  • How To Measure & Track All Of Your Online Activities

Course Programme

Day 1 - Creating A Strategy

- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Creating a strategy document
- Integrated marketing strategies

Website

- Creating new content
- Goal tracking
- Google Analytic goals
- Website checklist
- User tracking & Live chat

Day 2 - SEO

- Introduction to SEO
- On-page SEO
- Off-page SEO
- Image optimisation
- Google Search Console
- Local SEO

Day 3 - Social Media

- How social media fits into digital marketing
- Facebook
- Twitter
- Instagram

Social Media Policy

- Risk management tips
- Policy creation

Day 4 - Creating Content

- Producing content
- Cross-posting content
- Video content
- Social media image sizing

Imagery

- Creating good imagery
- Image creation tools
- Image sources

Paid Advertising

- Paid advertising introduction
- Google AdWords setup and management
- Display advertising & Remarketing

Day 5 - Measurement, Analytics & Reporting

- Goal tracking
- Identifying objectives
- Google analytics
- Facebook insights
- Instagram insights
- Twitter analytics
- Key metrics
- What information should you be reporting on
- How to create monthly reports
- Google URL builder
- Custom URLs

Why Choose SocialB?

– Industry Expert Tutors

– Individual Support Throughout

– Bespoke Options Available

– Course Manuals On Request

– Certificate Of Achievement – CPD Credited

– Feedback Forms Provided

Course Overview

This five-day digital marketing masterclass course will give you and your team the necessary skills and knowledge to effectively navigate your way through the world of digital marketing. Our expert trainers will cover paid advertising, website optimisation, CRO, data analysis, social media, and much more. We will give you the necessary tools to succeed online and ensure that your marketing spend and activities are providing a positive ROI.

This course is designed for anyone who is connected to the online activities within a business. In today’s modern world, it’s crucial that your entire team is up-to-date on the benefits of digital marketing and understand how it can be applied across multiple departments.

Some of our clients

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Course Overview

Digital commerce has grown exponentially in the last 12 months. Many FMCG brands have been forced to realign their priorities and focus even if already selling online.

Digital commerce isn’t just the marketing or eCommerce team’s priority and focus – it should be all employees’ focus.

Our digital commerce training can be focused for the C-suite, management & leadership team all the way through to your practitioners. For each level, the training is bespoke using a Bloom’s Taxonomy approach.  It can simply be used to help your senior team better understand how digital commerce is important to their role, knowing the right questions to ask their team to get even better results, all the way helping their teams better prioritise and upskill.

Who is this course for?

FMCG brands – brands that sell online via retailers (e.g. Pure Players, Marketplaces, directly, etc).  Brands who have senior teams in place that might lack a general digital commerce experience and who could benefit from upskilling their level of knowledge to understanding of digital commerce.

Outcomes from this training are:

  • Know what skills and resources your team needs to achieve your ambitious goals in Digital Commerce.
  • Empower your team to know what winning in Digital Commerce looks like and how to achieve this.
  • Understand what makes conversion-driving content and how to continually learn & optimise to drive conversion.
  • Know the right questions to ask your team.

Course Programme

- Operational excellence - how and what it takes to support your team to success

- Understanding the digital landscape & helping your team to prioritise

- Power of the people: understanding the consumer journey and how & where to win

- How & where to win with retailers' websites

- How to drive the consumer to conversion & purchase online

- The importance of the repurchase & winning consumer loyalty

- Operational excellence - how and what it takes to support your team to success

This is a 4-hour workshop with breakout activities and live discussions. This session can be delivered globally, but really benefits the team when delivered regionally so that we can get to grips with specific audiences and consumer behaviours/needs.

This training can be bookended with a larger digital transformation piece if or where appropriate. Example additional training topics are:

  • Marketing with new realities
  • Data-driven marketing
  • Direct to consumer – the power of direct

 

To book our tried and tested eCommerce workshop that’s tailored to your brand today, give us a call.

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Looking for an entirely bespoke eCommerce training programme?

Client Testimonials

"The SocialB team were very organised and responsive, and took my brief and worked autonomously to deliver it - and met agreed deadlines"
JT Global
"Very interesting, learnt so much and confirmed a lot that I had felt we should be doing"
Superdry

Any questions?
Send us a message

Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk