Course Category: Digital Marketing

  • How To Create A Digital Marketing Strategy
  • How To Optimise All Of Your Digital Channels
  • Learn How To Gain Visibility within Oman & overseas
  • Paid Advertising - Google AdWords
  • SEO - Learn How Important This Channel Is For Your Website
  • Social Media - How to use social media for your business
  • How To Measure & Track All Of Your Online Activities

Course Programme

Day 1 - Creating A Strategy

- How to create a digital marketing strategy
- Strategy objectives, opportunities & threats
- Creating a strategy document
- Integrated marketing strategies

Website

- Creating new content
- Goal tracking
- Google Analytic goals
- Website checklist
- User tracking & Live chat

Day 2 - SEO

- Introduction to SEO
- On-page SEO
- Off-page SEO
- Image optimisation
- Google Search Console
- Local SEO

Day 3 - Social Media

- How social media fits into digital marketing
- Facebook
- Twitter
- Instagram

Social Media Policy

- Risk management tips
- Policy creation

Day 4 - Creating Content

- Producing content
- Cross-posting content
- Video content
- Social media image sizing

Imagery

- Creating good imagery
- Image creation tools
- Image sources

Paid Advertising

- Paid advertising introduction
- Google AdWords setup and management
- Display advertising & Remarketing

Day 5 - Measurement, Analytics & Reporting

- Goal tracking
- Identifying objectives
- Google analytics
- Facebook insights
- Instagram insights
- Twitter analytics
- Key metrics
- What information should you be reporting on
- How to create monthly reports
- Google URL builder
- Custom URLs

Why Choose SocialB?

– Industry Expert Tutors

– Individual Support Throughout

– Bespoke Options Available

– Course Manuals On Request

– Certificate Of Achievement – CPD Credited

– Feedback Forms Provided

Course Overview

This five-day digital marketing masterclass course will give you and your team the necessary skills and knowledge to effectively navigate your way through the world of digital marketing. Our expert trainers will cover paid advertising, website optimisation, CRO, data analysis, social media, and much more. We will give you the necessary tools to succeed online and ensure that your marketing spend and activities are providing a positive ROI.

This course is designed for anyone who is connected to the online activities within a business. In today’s modern world, it’s crucial that your entire team is up-to-date on the benefits of digital marketing and understand how it can be applied across multiple departments.

Some of our clients

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In-House Training

Online Just For Your Team
Price On Request
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More Dates
  • Free Introduction To Google Analytics
  • Why Campaign Tracking Is So Essential
  • How To Set Up & Start Using Google Analytics Effectively
  • Measuring Conversions With An Easy Methodology
  • How To Interpret The Google Analytics Dashboard
  • Limited Spaces Available
  • 1 Hour Session Delivered Online
  • Exclusively Available To Ambitious Business Owners & Marketers Committed To Growth
GA For Ambitious Businesses

GA For Ambitious Businesses Who Is The Course Suitable For?

A course designed to provide you with a basic understanding of how to interpret Google Analytics.

You don’t have to be an analytics expert to understand or use Google Analytics. This Google Analytics For Ambitious Businesses session will benefit marketing managers, executives and business owners who are looking to develop their understanding of Google Analytics.

This course is reserved for motivated, results driven & eager to learn marketers – we want you to take value from the session and implement what you learn.

More Dates

Why Choose SocialB?

– First-hand experience from a company who works in digital for global brands

– Small group size ensuring you’re heard and can keep engaged

– Session run by an Expert Tutor experienced in Global Digital Marketing

– Highly actionable & interactive learning live online

– Post course support included

– Highly qualified & accredited global digital marketing agency

– Course content provided in PDF format

What Will I Take Away From The Course?

This limited capacity online course is designed to provide expert knowledge of Google Analytics to small & medium sized businesses with a commitment to long term growth.

Google Analytics is a free and powerful tool for reporting on and understanding your website traffic and where it comes from. This beginners course will equip you with key pointers for implementing Google Analytics and begin harnessing the information available to you with GA.

Have you set up your Google Analytics account correctly? Do you use the platform but wish you knew more? Perhaps you use GA regularly but need to brush up on your reporting and conversion skills; then you will find this session a great first step into you understanding the wider opportunities on offer within Digital.

It is important to understand your customers behaviour and implement an effective strategy to see results for your business, this course provides you with the fundamental tools to be able to do this.

Course Programme

An Introduction to Google Analytics

- Why Use Google Analytics?
- What GA Tells You & Why You Need to Know
- How to Set Up an Account
- How to Install Analytics on Your Website?
- Starter Essentials – Excluding Your IP Address

Start Using Google Analytics Effectively

- An Introduction to The Key Metrics and Dimensions
- Traffic Sources – What You Need to Know
- An Introduction to Campaign Tracking
- Analytics Overview – Audience, Acquisition, Behaviour, Conversions

Why Website Reporting Is Essential

- What Qualifies as A Conversion Goal
- Setting Up & Tracking Your Conversion Goals
- Why Conversion Goals Are So Important

How to Use the Google Analytics Dashboard & Google Analytics

How to Use the Google Analytics Dashboard
- How to Navigate the Dashboard
- How to Customise the Dashboard
- Sharing Your Dashboard
- Creating & Adding Widgets

Google Analytics Hints & Tips

- Know What You’re Measuring & Why
- Linking Google AdWords to GA
- Google Search Console
- Question & Answer Opportunity

All attendees receive a digital copy of the course.

Limited spaces available to ensure you get the most from the workshop.

Delivered as a one time only live online session this is an opportunity not to be missed (you will have access to the recording if you can't attend or want to refer back to any learnings).

Some of our clients

Any questions?
Send us a message

Or get in touch:
Tel : +44 (0)1223 258000
Email : info@socialb.co.uk