Course Category: Social Media

  • Why Use Social Media & What Are The Driving Forces Behind It
  • Where & How To Start Using Social Media For Business
  • The Key Features To Create A Successful Social Media Strategy
  • How To Set Up & Use Key Social Media Platforms - Facebook, Twitter & LinkedIn
  • An Introduction To Visual Social Platforms - Instagram, Pinterest & YouTube
  • What Content To Create For Your Business On Social Media
  • Delivered as 4 x 2-hour live online sessions each week (plus you will have access to the recordings)
  • Exclusive access to an online private group of peers thats supported by our digital experts

Why Choose SocialB?

Social Media Course Overview

Our live online social media beginners course (delivered as 4 x 2-hour sessions) gives attendees a basic and clear understanding of the core social media platforms and how to get started using social media for business.


We deliver our courses in a language that everyone can understand from beginners to those with a general knowledge of social media.

We provide real examples using case studies and explain the strategies behind successful social media campaigns from a wide range of brands. We carefully tailor our beginners course to ensure that all attendees can develop their knowledge of social media and implement our strategies and recommendations to enhance and grow their business.

This social media beginners course is for any employees connected to a business that has an existing presence or wants to begin using social media for business. Maybe you’re not getting the engagement you expect, then our Beginners course can get you back on track.

07 Apr 2022 - 28 Apr 2022 10:00am - 12:00pm BST
Early Bird: £598.50+VAT

If booked before 17th March
(Normally: £665 + VAT)
Course runs every Friday at 10-12am

More Dates
  • Where & How To Start Using Social Media For Business
  • The Key Features To Create A Successful Social Media Strategy
  • How To Set Up & Use Key Social Media Platforms - Facebook, Twitter & LinkedIn
  • Reputation Management & How to Deal with Negative Social Media
  • An Introduction To Visual Social Platforms - Instagram, Pinterest & YouTube
  • Analytical & Measurement Tools For Social Media
  • Executing & Measuring Your Social Media Strategy
  • How To Create A Social Media Policy & Risk Management

Why Choose SocialB?

– First-hand experience from a company who works in digital for global brands

– Small group sizes

– Global Industry Expert Tutors

– Highly actionable & interactive learning

– 3 months post course support included

– Highly qualified & accredited global digital marketing agency

– Course content provided in printed & PDF format

– Certificate of Achievement – CPD Credited

– Excellent venue locations & facilities

– Money Back Guarantee – Click here for more details

Course Overview

This two-day social media Masterclass course will equip you with all the knowledge and tools to understand the core social media platforms and how to maximise your social media results, using the latest statistics, examples and case studies from Facebook, Twitter, LinkedIn, Pinterest, Instagram & YouTube. Our Masterclass course is designed to give attendees the social media basics through to advanced strategy execution, which is crucial to growing your social media effectively.

We provide real social media examples and strategies within this training course from some of the most successful social media campaigns and brands, along with the latest tools to measure your online marketing efforts.

This course has been fashioned for anyone connected to a business that has an existing social media presence or wants their business to join the exciting world of social media. It’s suitable for those taking their first steps into social media or wanting a refresher of the core elements, followed by a more advanced day of social media strategy and monitoring.

Who's Been On Our Social Media Masterclass Course?

Client Testimonials

"A lot of ground covered and given me lots to think about. Thought provoking!"
Showmasters Events
"Insightful with relevant examples"

Want to book this course for an inhouse session?

Contact Us Today

Course Programme

Day 1 - An Introduction to Social Media For Business

- Social media use and growth in the UK and globally
- How social media relates to your business
- Social media facts you just can’t ignore
- Finding social media opportunities and being aware of the threats
- Learn where and who your audience are and how to target them

Social Media Strategy

- Setting your goals
- Getting started with your social media strategy
- Why SEO relates to social media
- Developing your brand tone of voice
- Speaking the language that your audience need

Social Media Platforms

- An overview and introduction to the most popular platforms of Facebook, Twitter & LinkedIn
- How to set up and optimise your business social media profiles
- Learn to find your way around each platform and how to use each interface
- Social media best practices – basic dos and don’ts
- An introduction to visual social media platforms of Instagram, Pinterest & YouTube
- Understanding what platform works for different types of businesses

Content Creation

- Introduction to creating engaging content that works for your business and for each platform
- Case Studies of successful social media campaigns
- Speaking to your industry and how to attract the right audience
- Exploring the content creation fundamentals

Day 2 - Advanced Strategy

- Trends and keyword research – optimising your strategy
- Building your brand image
- Brand consistency – the importance of having an integrated strategy
- Execution of strategy
- Tools and tactics to maximise engagement

Social Media Platforms

- Take your social media platforms to the next level
- Increase engagement on your Facebook, Twitter & Instagram
- An introduction to advertising on Twitter, Facebook & LinkedIn

Monitoring, Measurement & Analytics

- Google Analytics and how to identify exactly where your audience comes from
- Understanding ROI from social media
- Monitoring and Analytics tools – from small companies to large firm, which programme would be best for you?


- Why to blog and maximising your blog for search
- Understanding the influential bloggers and insights into how to approach them
- Blogging and vlogging
- How to create engaging and shareable content

Reputation Management & Risk Management

- GDPR – General Data Protection Regulation
- Common mistakes and pitfalls made by brands
- Reputation management – how to deal with negative communication
- Common/useful management tools

All attendees receive a certificate, a printed and digital copy of the course material and three months post course support.

Lunch and refreshments provided.

Any questions?
Send us a message

Or get in touch:
Tel : +44 (0)1223 258000
Email :

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